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Growth Models

2 rules that turn customers into clients

Published 2 days ago • 1 min read

Yo,

Surviving off $1 product sales is possible…

But it's hard as hell, and leaves a tonne of easy profit on the table.

Here’s the thing…

People who buy a low-ticket offer are at least 12x more likely to buy again compared to freebie seekers.

But most people don’t have a system to actually make that second sale happen.

Which means they miss the easiest money in their business.

So, how do you actually turn those small buyers into high-ticket clients?

That’s exactly what I break down in today’s video.

But here’s the short version:

There are two big reasons people aren’t buying your high-ticket offer:

  1. They don’t know, like, or trust you enough yet
  2. They’ve got lingering doubts or objections about spending the money

You can systematically solve both of those with the right setup.

The video here explains both, but in this email I want to summarise Rule #1: the 7-11-4 rule.

It comes from Google’s research on buying behaviour which discovered that, before someone’s ready to spend big, they need:

→ To consume 7 hours of content
→ Across 11 touchpoints
→ Spanning 4 different formats or channels

The good news?

You don’t need to hustle endlessly to hit that.

You just need a system that’s built to make it happen.

​Watch how to build it here →​

Catch you soon with Rule #2... that’s where we deal with objections and hesitations.

Pete “7-11-4” Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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