Why inferior offers make more money than you (and how I'm solving it)

You've seen this play out, and it's infuriating.

You put so much time, effort, and money into building something that is as good as it can be.

You launch it and... it's met with a lukewarm reception at best.

And when you look at the competitor who's cobbled together a lacklustre alternative...

... something with a fraction of the value, features, or benefits of what you've done...

... you get angry.

Cause they're printing money with a worse product.

Why?

Usually, it's cause they simply have better distribution and a larger audience.

Smart marketers realised this ages ago.

There was a time when you couldn't view any marketing content without Neil Patel showing up in your feed.

Neil, being one of the best marketers out there, knew that increasing his visibility would result in more sales opportunities.

If you can increase your visibility, your business's growth will become a little easier. Providing your offer is actually helpful, that is.

But why does visibility equal a higher chance of success?

It;s down to something called the mere exposure effect.

A psychological phenomenon where people develop a preference for things liek people, brands, or offer simply because they're more familiar with them.

The more familiar someone is with you and your brand, the more likely they are to choose you over the competition.

Wild, right?

Your job is to make sure your brand and offer is as visible as possible.

Which has always been hard. The common advice was to focus on one platform, get traction, then branch out. Realistically, that meant being invisible everywhere else for months.

That advice is dead in the water now thanks to AI.

I'm not a fan of AI creating content for you.

I am a huge fan of AI repurposing your existing content to hit multiple platforms while maintaining your tone of voice, original insights, and research.

So much so I built a group of AI Agents and interlinked them into one smooth process that turns one YouTube video (or any source information) into...

• 5-10 social text posts
• 5-10 short form videos
• 2+ carousel posts
• 1+ meme post

... and then schedules those posts on multiple platforms.

By feeding the AI your original content, you avoid the possiblilty of thin AI content that has no bearing on your actual beliefs.

But you can still be seen on multiple platforms with little to no effort.

I'm building more of these kinds of systems, and looking at how I can make them accessible to people in GM+.

If you want access to systems like this as I build them, hit reply and I'll let you know when they're ready.

Pete "Agent Builder" Boyle.

p.s. - I'm currently in Italy on a short vacation, so apologies if it takes a while to get back to you.