Yo,

Years back I put 6 months of effort into building what I thought was a killer offer.

This thing was...

• Based on real world results I had and could prove
• Comprised of what I helped my clients do
• Tested and proven

But after the build, I've never had anything that was as hard to promote.

It was like rolling a boulder uphill. Everything was harder than it should have been. I was getting hit with...

... CTR on my promo emails so low I thought there was a tracking issue
... Sales levels that meant my 6 months of work were like half of minimum wage
... Every call I had to sell the offer was met with some form of "yeah, not right now. But we'll think about it."

It made no sense ot me because I'd done all of the marketing bits well.

• Compelling emails
• Content that drove traffic
• Sales pages optimised
• Prices tested

Yet somehow, this was one of my worst-performing products.

If this sounds familiar, let me clear something up for you.

When you're in the position, it's not really your fault.

It's that most of the content out there teaches online businesses to play the wrong game. They think the game is...

1. Come up with an idea
2. Build the thing
3. Then try to convince people to buy it

So when it doesn’t sell, all the blame lands on them.

And that messes with everything.

... Your confidence. You start wondering if you’re even cut out for this.
... Your copy. You drift toward bigger promises you can’t fully stand behind.
... Your pricing. You drop it just to get a sale.
... Your personality. Everything starts feeling transactional and desperate.

I’ve been there. I still have to catch myself from slipping back into it.

The hard lesson I eventually learned was simple.

The product wasn’t low quality.
The effort wasn’t missing.
The marketing wasn’t broken.

It's just that the demand simply wasn't there.

I’d built supply first and hoped the market would catch up to what I wanted them to.

It don't work like that.

Once I flipped that and started identifying what people already wanted to buy before building anything, selling stopped feeling heavy.

Do this and you start to realise that...

... Good offers make average marketing work.
... Bad offers make great marketing miserable.

That’s the game most people never realise they’re playing.

​And it’s exactly why High Value Offers exists.​

Not to help you sell harder.
But to help you stop guessing what to sell.

If you want a safer way to build offers that don’t fight you every step of the way, you can see it here:

​Get instant access to High Value Offers​

Tomorrow I’ll show you what changes when you go into a launch already knowing the demand is there.

Pete "make it easy" Boyle