If we were to sit down and go through all the things I've done right in my career, and then all the things I've done wrong...

... the time split would be like a 10/90 split.

I've failed so much more than succeeded over the years.

They're good teaching moments.

But, one of the more dangerous things in business isn’t choosing the wrong tactic.

It’s committing to it.

Once you’ve got buy-in from yourself or your team, you want it to work.

So you keep pushing it longer than you should.

Case in point.

I ran the $1 Product Challenge as a 4+ hour course for a while.

On the surface, it looked fine...

... I was running ads at a minor profit.
... Generating leads every day.
... It brought in a few serious players.

But most of those leads weren't people I could never sell high-ticket to.

Which meant the real profit and LTV potential was low.

Now look, I shouldn't complain cause most brands now can't run ads at break even, let alone profit.

But, selling a 4-hour course simply wasn't bringing in the right people.

I spoke to some of the people I wanted to work with and they explained they didn't have the time for...

... A 4+ hour course
... 20+ hours of “homework”
... Another thing to learn, implement, and manage

They were too busy.

I still think the system in the $1 PC is awesome and can hlp like 90% of businesses out there.

But, my ideal customer didn't want it.

If I’d kept pushing that offer, I wouldn’t just have wasted time and ad spend.

I’d have delayed finding what actually grows the business.

So I stepped back.

Spoke to customers properly.

And changed direction to better focus on speed.

I built an AI that explained the system and gave the user the output within 10 minutes.

And after that change, it achieved...

... Lower CPA
... Better lead quality
... More people ascending into higher-ticket work

The wrong tactic doesn’t just cost you money today.

It can quietly send you down a path that blocks better opportunities altogether.

The best way to avoid this and know whether or not you're working on tactics that aren't building towards a better business?

Takwe that step back and analyse how the system works.

If you’re worried you might be doubling down on something that feels right but isn’t really working, reply to this email with a bit of context about your business.

I'm looking to help a couple of new clients scale through 2026.

If I can help, we’ll talk.

Pete "find the right format" Boyle