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Growth Models

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Published 7 months ago • 1 min read

I was working on a new VSL yesterday and my phone notification popped.

It was a new comment in the GM+ Community with a little brag about some success.

Britt's running through the ACCER Model Builders program and is just starting to promote her new offers with the email templates included.

And, I log in to see the below from her...

That's a sale of the initial promo email in a multi-day sequence - so I can't wait to see how many sales she drives after the full sequence is done.

The emails within that sequence are pretty standard and can be easily amended to fit any offer and industry.

Here's an overview of what that entire sequence does so you can weave some of this magic into your email sequences.

  1. build email promo "stages", which sequentially address different questions, concerns, and friction points. This makes sure your entire list has their questions answered about the product.
  2. Sell in every email - but in a smart way. After all, more promos = more sales.
  3. Make the emails useful and entertaining, but also make sure that people know there is more which can be got within the promoted product.
  4. When writing, address WHY doing the thing is important without burdening the user with detailed HOW to do it (sounds odd, but this actually gets better results for everyone).
  5. Create for now, but keep an eye on turning successful sequences evergreen. Then you can use and reuse them time and time again in the future.

If you have an email list, build out a sequence using the above guidance and you're all but guaranteed to get better sales than you are right now.

And if you want some help on how to create these things, check out the upcoming workshop I'm doing on exactly how I build out these email sequences that convert.

​You can learn more about it here. ​

Speak soon,

Pete

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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