I thought I was ahead of the curve with AI.

Building custom GPTs. Having them handle specific tasks. Getting better output than 90% of the slop you see online.

What used to take me a whole day was cut down to a 30-minute prompt sprint.

Then this last week happened, and I realised how little I actually knew.

Within 5 days, I've done two things that have completely changed how I see this industry. And if you're not paying attention, you're gonna get left behind.

First, I killed over $600/month in software subscriptions.

When you look at most SaaS, you realise that most of it is just a database with a nice interface.

It collects data and lets you interact with it.

And if you're on any of their mailing lists, you'll know they're all bolting AI onto their products right now that just make interacting with the data easier.

But if the data is either yours or publicly available, the software itself is becoming redundant.

You can build an AI Agent to do the same job. Directly.

So I went through every subscription I had that was basically a wrapper for my own data or public info...

• Meeting notes tools.
• SEO analysers.
• Accounting dashboards.

And I built AI Agents that took the same steps as that software.

Ended up cutting just over $600/month in fees and replacing it all with a $100/month AI plan.

A $500 month saving might not sound like much, but my business runs lean, and that $500 is just under 50% of my total softweare costs.

For SaaS brands without proprietary data or hard-to-access info, people are gonna leave cause they can build their own version for a fraction of the price.

But that's not the big thing that's opened my eyes.

I've been repositioning Growth Models.

My old site was geared towards smaller brands and DIYers, but I think that end of the market is shifting. Why pay thousands for a course when AI can help you get started for next to nothing?

The real money, and the best results I've ever got, have always come from working with bigger brands.

CMOs at multi-nationals aren't gonna want to learn how to build AI Agents. They're gonna want to pay someone to do it for them.

So I needed a full rebrand.

... New identity, logos, site design, colour palettes, tone of voice work.
... New copy for every key page.
... SEO restructure.
... Content rewrites.
... Case study reformats.
... Developer build.

The works.

If I'd outsourced that to freelancers, you're looking at a high four, maybe low five-figure fee and a 2+ month turnaround.

Plus all the hassle of managing multiple people.

A full-stack agency? Five figures. Same timeline a little less complex cause you just talk to the AM.

I've built teams for clients that have done exactly this in-house. It costs five figures a month in salaries.

But I actioned all of the above in 4 days with a £70 / month AI subscription.

All I did was take the systems I'd normally give to those teams, build specific AI Agents around them, and complete everything in 4 days.

Planning. (Done by me)
Analysis. Copywriting. Design. Development. (Done by my AIs).

For a £70/month AI subscription. And I used less than half my weekly tokens.

But what does this actually mean? Sounds cool, right, but what;s the purpose of me telling you this?

If you're a single-service provider, like a copywriter, designer, or developer, you need to read this carefully.

Yes, I know that a designer could have made a better logo. A developer probably would have squashed a few small bugs. A copywriter might have crafted even more compelling sales copy.

They likely would get 2X the results, but would charge me 100X the cost of the AI.

Is that worth it in the eyes of most business owners?

No.

And that's the bit that should worry people.

I'm not fear mongering. I'm telling you what I did, this week, and showing you how cheap and fast this can be for soeone with the right knowledge.

The people who understand the full system, the strategy behind it all, are gonna thrive. AI makes them faster, cheaper, and more dangerous.

The people who only know one piece of the puzzle?
Who can't direct AI because they don't understand the bigger picture?
They're gonna struggle.

And that ties into the rebrand I'm testing (if it doesn't work, I can simply rebrand in 2 days and try a different market thanks to AI).

I've rebuilt Growth Models around exactly this.

One senior operator who understands the full system, using AI to deliver what used to take a team of people and months of work.

If you want to see what that looks like in practice, the new site is the proof.

Every page. Every word. Every design element. Built in 4 days with the same approach I use for clients.

​You can check it out for yourself here​

My job for today is to reqwork the onboarding for new leads, and then build a simple analysis tool that will be available on all blog pages ot generate better leads.

Next week I'm gonna start promoting the new services of me basically building your entire growth strategy from scratch in days instead of months.

You can wait until then, or you can go to the site and fill out the form for a free growth audit to get ahead of the promo.

Pete "replaced by robots, apparently" Boyle

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Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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