I've worked with so many people stuck in a self-defeating loop. They think they need an audience to sell their offer… But they can’t grow an audience because they have nothing focused to sell. So they just post random crap, hoping someone, somewhere, bites. And when no one engages or buys... They blame it on “not having an audience.” It’s backwards. Look, I collect cash from people who have never seen my beautiful face every single day. This morning, I spent $24 on a course from someone I've...

Couple of days back I was on a consult with a GM+ member. They've just finished building some new offers, but wanted help in structuring the acquisition side of the equation. In 20 minutes, I mapped out a full $1 product funnel that: Had a potential order value of over $300 Reused 80% of assets they already had Needed maybe 1 hour of work to finish Will pre-sell these same users on their primary offer They're off working to et the thing live right now. And once they've got it up and running,...

Yo! I'm fast running out of time today so this is gonna be a super quick email. In GM+, we were analysing some AI-based front-end offers we've seen in the wild that are are selling for $7-$97. Simple stuff at their core. People create a custom AI agent that handles a painful problem for the target market. Sell access to it and the user gets the outcome in under 5 mins of effort. To better understand it, I've built my own and amd building a new funnel around it. I'll be launching ads for this...