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Growth Models

2 core tasks for maintenance

Published over 1 year ago • 1 min read

I spent last week in Paris at the Olympics working very little.

I was able to keep clients happy and maintain sales in around 2-3 hours per day.

How?

I'll tell ya.

First off, know that retention is key.

When I'd wake up in the morning I'd flick on the TV and settle in to respond to client questions.

I'd sit there and do...

  • Email responses offering advice and ideas
  • Edits and critiques of what they have going on
  • Chases of students to make sure they were getting shit done

This would take anywhere from 1-2 hours.

Once that was done, I would work on my own stuff to keep the Growth Models' growth model ticking over.

When my wife headed into the shower, I'd sit and write the day's email which took about 20 minutes.

I'd then spend 10 minutes checking my ads and making any small changes to keep people rolling in.

With all that done, we'd head out for coffee and croissants before hitting the day's events.

When you've got a good model set up, you can focus in on the two tasks that help maintain your biz.

  • One task to add more people to your list
  • One task to increase their LTV

And setting up that same kind of model is what I'm teaching in the ACCER Model Builders program. ​

In 12 weeks, I'll run you through the process to set up a model that helps you achieve the same kind of low-effort work days.

​Learn more about it here.

One BIG caveat before I sign off.

I don't believe you can aggressively grow a business on 2-3 hours per day.

I was able to maintain my biz for that week on that because I already had the model set up.

Since returning to London, I've spent more time on actions to further grow the business which, obviously, takes more time.

However, I still have the same kind of client fulfilment and email creation timeline.

When it comes to maintenance, the right model means you can keep adding new people with one action, and converting them to higher ticket customers with a second.

That's what you'll learn how to do in the ACCER Model Builders program.

​Learn more about it here.​

Pete "3 hours" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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