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Growth Models

A cheeky request...

Published 4 days ago • 1 min read

A couple of days back I did an analysis of a cool FB ad funnel I found in the wild.

It's published in the GM+ Community.

A member chimed in with some more detail about the person who runs the ads and, to cut a long story short, the ad creator is incredible.

She's absolutely printing money through FB.

But that's a story for another day.

I spent some more time deconstructing how she runs such insane ads and here's the basics.

  • Creates an ad
  • Generates social proof by getting her community to engage with it (likes and comments)
  • Duplicates the ad along with social proof to then target wider audiences for scale
  • Rinse and repeat

The result is ads that are well crafted (cause she knows her biz), and that have insane social proof so they have better "scroll stopping" power.

So i thought I'd try this to see if seeding an ad with social proof brings the CPA down or has any effect on the AoV.

I set up some new ads yesterday to try it.

My cheeky request to you is, if you've got 2 minutes and would be happy to, any chance you could leave a like and/or comment on the ads?

I'm not dropping the link here as I'm in the process of cleaning the auto link clicking bots from the list.

So, if you are up for it, just hit reply and I'll send you the links.

Cheers and happy weekend.

Pete "Social proof ads" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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