A couple of days back I did an analysis of a cool FB ad funnel I found in the wild. It's published in the GM+ Community. A member chimed in with some more detail about the person who runs the ads and, to cut a long story short, the ad creator is incredible. She's absolutely printing money through FB. But that's a story for another day. I spent some more time deconstructing how she runs such insane ads and here's the basics. Creates an ad Generates social proof by getting her community to...

GM+ Member Britt just wrote the below in the community (and coined the term "honeypot links")... "I knew there would be fake clicks, but there could be a lot. I’ll know soon because I set up the system today and from tomorrow, I’ll know." After a few recent "viral giveaways" I noticed something weird with my email engagement. The little "follow me on social" buttons above my signature all recieved the exact same number of clicks. Weird, right? When I looked into it, the clickers were all...

If you wanna get results in anything, the best thing you can do is optimise for the inputs. You can't control results, but you can control how you take action. You need to find the way of taking action that works for you. Here's what I mean. When I was 18 I moved from my hometown to Hong Kong to study Martial Arts. The 2 most senior students had completely different methods of approaching their study, but both were incredibly accomplished. P was a former International Taekwondo competitor at...