profile

Growth Models

A little help please?

Published about 1 year ago • 1 min read

How clean is your email list?

It's likely not as clean as you think, and that's gonna be costing you big.

A couple of days back I was discussing the difficulties with email marketing with my wife.

How Google in particular love sending this to junk or promo folders, meaning they never get read.

She checked her own promotions tab and found hundreds fo emails from brands she likes that she'd missed cause who checks the promo tab?

Anyway, I've noticed my email engagement dipping so started looking into why.

After an email from an email pro (Jason Resnick), I used a tool called GlockApps to check my email and, it ain't good.

Across the various email services like GMail, only half put my email in the primary inbox.

Not good at all.

So I'm looking at fixing that. A few things that would help is if you could...

  • Whitelist emails from @growthmodels.co
  • Drag this to your primary inbox (if it's not there already)
  • Hit reply and send a response with any info or content to me.

This should help improve deliverability and ensure more folk get to see this message.

Self-serving I know, but I'd really appreciate it.

I'll also be following the other recommendations I have from GlockApps.

If you want to check your deliverabilty, head to Glockapps, sign up, and follow their steps for the proxy check.

Don't worry, you can do this for free.

You'll get a cool report on how to land in the main inbox.

Anything else, let me know.

Pete "please respond" Boyle

P.S. once more, if you could please...

  • Whitelist emails from @growthmodels.co
  • Drag this to your primary inbox (if it's not there already)
  • Hit reply and send any response to me.

P.S.

Want a little more direct help from me? Here's a few ways I could help out.

​

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
​Unsubscribe · Preferences​

Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

Quick note before the weekend. I’ve had a few replies this week from people who are looking for help scaling in 2026. I’m booking the last couple of calls for this opportunity. If you’re thinking: “I should probably look at this, but I’ll come back to it later” You might want to at least look at getting in touch. I dunno what my availability is gonna be like later and, if I'm near capacity, I'm more likely to see how I can fit someone I've spoken into the schedule. So if you think that maybe...

1 day ago • 1 min read

Wanna know what the biggest sign of a lack of strategy is? It’s indecision. If you lack any kind of strategy, everything can feel like it's the right move. You end up getting caught with the whole analysis paralysis thing where... ... More ads could help.... More content could help.... A new offer could help.... A new channel could help. So nothing gets ruled out. Everything gets added to a "to-do" list and everyone starts feeling overwhelmed, not really knowing where to start. That’s when...

3 days ago • 1 min read

Picture this... You've identified the problem in your business. Where things break down and money is being lost. You analyse, design the fix, and set everyone on the path to implementing that fix. Time to pop the champaign right? Nope. After you've built that awesome fix, you see... nothing. No improvements, no meaningful changes, no new sales. And you're back to square one. It's a problem I see a lot. People fixing the symptom, but completely missing the cause. here's what I mean. I worked...

4 days ago • 2 min read