A little help please?


How clean is your email list?

It's likely not as clean as you think, and that's gonna be costing you big.

A couple of days back I was discussing the difficulties with email marketing with my wife.

How Google in particular love sending this to junk or promo folders, meaning they never get read.

She checked her own promotions tab and found hundreds fo emails from brands she likes that she'd missed cause who checks the promo tab?

Anyway, I've noticed my email engagement dipping so started looking into why.

After an email from an email pro (Jason Resnick), I used a tool called GlockApps to check my email and, it ain't good.

Across the various email services like GMail, only half put my email in the primary inbox.

Not good at all.

So I'm looking at fixing that. A few things that would help is if you could...

  • Whitelist emails from @growthmodels.co
  • Drag this to your primary inbox (if it's not there already)
  • Hit reply and send a response with any info or content to me.

This should help improve deliverability and ensure more folk get to see this message.

Self-serving I know, but I'd really appreciate it.

I'll also be following the other recommendations I have from GlockApps.

If you want to check your deliverabilty, head to Glockapps, sign up, and follow their steps for the proxy check.

Don't worry, you can do this for free.

You'll get a cool report on how to land in the main inbox.

Anything else, let me know.

Pete "please respond" Boyle

P.S. once more, if you could please...

  • Whitelist emails from @growthmodels.co
  • Drag this to your primary inbox (if it's not there already)
  • Hit reply and send any response to me.

P.S.

Want a little more direct help from me? Here's a few ways I could help out.

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
Unsubscribe · Preferences

Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

Yo! Quick note. I’m opening up space to take on a small number of additional clients to help them scale profitably through 2026. This is hands-on advisory work where I could help your biz... Clarify their growth strategy Remove bottlenecks Build a system that actually scales without chaos If that might be relevant, reply to this email with a short response explaining... What your business does Rough monthly revenue/stage of growth What you want to improve over the next 12–18 months If I can...

Leading on from yesterday's email about finding the right format for your audience, I stumbled across something. I was analysing some competitors in the space to see what kind of offers they're using that seem to work well for them. Came across some reviews of a pretty big name. 8-figure business Hundreds of thousands of followers Known by a lot of different people in the space ... dude made his name in that period where a bunch of people were selling the whole "start your own SMMA business"....

Are you selling solutions, or just adding a new problem to your customers? Cause honestly, if you're not sure you're probably turning away a good % of ideal customers and clients. Here's what I mean. I've been analysing my biz to see how best to scale in 2026. I started with my best clients of the last few years who were all.. $1M+ revenue (many were much more) Stacked resources (team, cash, tools etc) Proven products and offers ... and in most cases, I worked directly with the founder or...