|
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
At this point, you’ve got a choice to make. You can keep doing what most people do. Waking up each month trying to figure out... ... what to sell... when to sell it... and whether your audience is even in the mood That's the luck based approach so many people are using - and failing to see results with. You're hoping for that perfect storm of things that are outside of your control.... Hoping you hit your prospects at just the right time. Hoping they have enough money to pay for your offer....
One thing that’s worth clearing up. The idea of using multiple low-ticket offers to activate buyers isn’t new. And it’s not something I invented with the Monthly Offer System. It’s just how businesses that care about predictable revenue actually operate. If you look at the companies that sell a lot, consistently, you’ll see the same structure show up again and again. Years back I did a breakdown of a billion dollar newsletter brand, The Agora. They don’t have one offer.They don’t have one...
The reason most people struggle to sell consistently isn’t effort. It’s that everything depends on them. ... They have to decide what to sell.... Figure out when to sell it.... Work out how to promote it....Then do it all again next month. When you're doing that from step 0 every month, it's exhausting. I'm tired even thinking about it. This "I have to do it all myself from scratch" appraoch doesn;t scale. It also explains why sales fall apart the moment you get busy, distracted, or tired....