profile

Growth Models

A note on selling digital offers

Published over 1 year ago • 1 min read

I remember once spending months creating a course I thought was gonna be a knockout success.

Before launching I was already picturing my first 7-figure year and how I'd spend all the money I'd be making.

After months of crafting the perfect course that solved literally every problem the ICP had...

... weeks slaving over the sales page, promo emails, and social posts...

... I was ready to set it live.

I hit publish, sent the promos, and waited.

And waited. And waited.

At the end of the whole thing, I managed to make 4 sales from an email list of around 2000 people.

My dreams fo 7-figure dominance were dead, my morale was the lowest it had ever been.

I'd spent months on this thing and had barely anything to show for it.

Still, it was a good lesson on how to actually launch new products.

Now, I take a completely different approach which...

  • Cashflows quickly
  • Has actual validation
  • Takes as little as a morning to set up

I've put a video together on it below if you want to improve your digital product processes.

video preview​

Speak soon,

Pete "validate before building" Boyle

P.S.

Want a little more direct help from me? Here's a few ways I could help out.

​

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
​Unsubscribe · Preferences​

Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

A big name marketer shared the results of a study he did last week on how brands are marketing in 2026. Long story short, most of them are... Cutting ad spend Cutting content/online PR Removing agencies ... all because the lead quality is trash. It went on to explain how people are moving back to in-person marketing and the established methods are dying off. Which ain't exactly true. Look, brands are cutting spend. And yeah, I agree that in-person stuff - or at least non AI stuff - is gonna...

about 3 hours ago • 1 min read

Busy, but not productive, has sadly become one of my most commonly used phrases. I'm seeing this more and more in the business I help. Action being taken, campaigns being spun up, and tactics being OK's simply because it's easier than ever to get them going. I mean, with AI, all it takes is a few clicks to... Post more content Launch more ads Send more emails Spin up more offers And that’s kinda the problem. Most businesses I see aren’t short on activity. You could argue they're drowning in...

1 day ago • 1 min read

Yo! Quick note. I’m opening up space to take on a small number of additional clients to help them scale profitably through 2026. This is hands-on advisory work where I could help your biz... Clarify their growth strategy Remove bottlenecks Build a system that actually scales without chaos If that might be relevant, reply to this email with a short response explaining... What your business does Rough monthly revenue/stage of growth What you want to improve over the next 12–18 months If I can...

2 days ago • 1 min read