I remember once spending months creating a course I thought was gonna be a knockout success.
Before launching I was already picturing my first 7-figure year and how I'd spend all the money I'd be making.
After months of crafting the perfect course that solved literally every problem the ICP had...
... weeks slaving over the sales page, promo emails, and social posts...
... I was ready to set it live.
I hit publish, sent the promos, and waited.
And waited. And waited.
At the end of the whole thing, I managed to make 4 sales from an email list of around 2000 people.
My dreams fo 7-figure dominance were dead, my morale was the lowest it had ever been.
I'd spent months on this thing and had barely anything to show for it.
Still, it was a good lesson on how to actually launch new products.
Now, I take a completely different approach which...
- Cashflows quickly
- Has actual validation
- Takes as little as a morning to set up
I've put a video together on it below if you want to improve your digital product processes.
Speak soon,
Pete "validate before building" Boyle