profile

Growth Models

A note on selling digital offers

Published about 1 year ago • 1 min read

I remember once spending months creating a course I thought was gonna be a knockout success.

Before launching I was already picturing my first 7-figure year and how I'd spend all the money I'd be making.

After months of crafting the perfect course that solved literally every problem the ICP had...

... weeks slaving over the sales page, promo emails, and social posts...

... I was ready to set it live.

I hit publish, sent the promos, and waited.

And waited. And waited.

At the end of the whole thing, I managed to make 4 sales from an email list of around 2000 people.

My dreams fo 7-figure dominance were dead, my morale was the lowest it had ever been.

I'd spent months on this thing and had barely anything to show for it.

Still, it was a good lesson on how to actually launch new products.

Now, I take a completely different approach which...

  • Cashflows quickly
  • Has actual validation
  • Takes as little as a morning to set up

I've put a video together on it below if you want to improve your digital product processes.

video preview​

Speak soon,

Pete "validate before building" Boyle

P.S.

Want a little more direct help from me? Here's a few ways I could help out.

​

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
​Unsubscribe · Preferences​

Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

I’m reworking a bunch of offers and ideas at the minute. And I’d love some feedback on what you’d find most valuable and useful. First though, I’m gonna explain the reasoning behind this little shift - I broke this down in detail in GM+ recently, but want to expand on it a little here. So I’m looking to create 12 offers so I can easily promote one per month to the email list. An easy cycle where, every month, we can offer something that helps people grow their biz. Also, these will double up...

3 days ago • 3 min read

I’ve lost the battle, but not the war with building custom AI Agents to create assets as products. I just can’t get it to replicate the same kind of output as the Custom GPTs. I’ve recorded a video below, but I’ll kick off with the difference in one area of one of these AI Assistants. So, for the $1 Product Strategy Advisor Custom GPT, the output for each stage is like the below… “1. Front-End Offer – $1 Title: “Client Magnet Scripts” What it solves: Freelancers struggle to start sales...

4 days ago • 1 min read

I'll be honest and say 99% of the applications of AI out there are little more than flashy demo reels which offer no real value. Yeah, it's fun to create an image of your dog dancing in a top hat, but it's not exactly useful. I've been working out how to make AI more useful for what we all do. And I've based what I've been doing all on one core psychological driver that's stronger today than it ever has been. People's impatience and need for immediate results. We are, as people, impatient. We...

6 days ago • 3 min read