profile

Growth Models

A note on selling digital offers

Published over 1 year ago • 1 min read

I remember once spending months creating a course I thought was gonna be a knockout success.

Before launching I was already picturing my first 7-figure year and how I'd spend all the money I'd be making.

After months of crafting the perfect course that solved literally every problem the ICP had...

... weeks slaving over the sales page, promo emails, and social posts...

... I was ready to set it live.

I hit publish, sent the promos, and waited.

And waited. And waited.

At the end of the whole thing, I managed to make 4 sales from an email list of around 2000 people.

My dreams fo 7-figure dominance were dead, my morale was the lowest it had ever been.

I'd spent months on this thing and had barely anything to show for it.

Still, it was a good lesson on how to actually launch new products.

Now, I take a completely different approach which...

  • Cashflows quickly
  • Has actual validation
  • Takes as little as a morning to set up

I've put a video together on it below if you want to improve your digital product processes.

video preview​

Speak soon,

Pete "validate before building" Boyle

P.S.

Want a little more direct help from me? Here's a few ways I could help out.

​

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
​Unsubscribe · Preferences​

Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

Leading on from yesterday's email about finding the right format for your audience, I stumbled across something. I was analysing some competitors in the space to see what kind of offers they're using that seem to work well for them. Came across some reviews of a pretty big name. 8-figure business Hundreds of thousands of followers Known by a lot of different people in the space ... dude made his name in that period where a bunch of people were selling the whole "start your own SMMA business"....

about 2 hours ago • 1 min read

Are you selling solutions, or just adding a new problem to your customers? Cause honestly, if you're not sure you're probably turning away a good % of ideal customers and clients. Here's what I mean. I've been analysing my biz to see how best to scale in 2026. I started with my best clients of the last few years who were all.. $1M+ revenue (many were much more) Stacked resources (team, cash, tools etc) Proven products and offers ... and in most cases, I worked directly with the founder or...

about 24 hours ago • 2 min read

Yo! I emailed yesterday about the potential for a review/audit service where I'd personally... Analyse your growth strategy Record a personal video with actionable advice on what to fix Create a simple action plan of fixes for you to follow At the end, you get a strategic analysis and action plan on what to fix to improve your growth. A couple of people said they'd be interested, so I've thrown together a simple page for you to check out with more details. If you're interested in me taking a...

3 days ago • 1 min read