"How much content do I need to launch a new offer?" I recently had this convo with a member of GM+ who's launching something new. They were asking whether they needed... A full website with multiple pages, content, proof etc A simple funnel ... to land new clients. For years, I was setting up the former. I had this long-arse list of pages, content etc that was "needed" to launch a new offer. Home page, about page, offer page, contact page, testimonial page, 4 pieces of launch blog content,...

I've worked with so many people stuck in a self-defeating loop. They think they need an audience to sell their offer… But they can’t grow an audience because they have nothing focused to sell. So they just post random crap, hoping someone, somewhere, bites. And when no one engages or buys... They blame it on “not having an audience.” It’s backwards. Look, I collect cash from people who have never seen my beautiful face every single day. This morning, I spent $24 on a course from someone I've...

Couple of days back I was on a consult with a GM+ member. They've just finished building some new offers, but wanted help in structuring the acquisition side of the equation. In 20 minutes, I mapped out a full $1 product funnel that: Had a potential order value of over $300 Reused 80% of assets they already had Needed maybe 1 hour of work to finish Will pre-sell these same users on their primary offer They're off working to et the thing live right now. And once they've got it up and running,...