"How much content do I need to launch a new offer?"

I recently had this convo with a member of GM+ who's launching something new.

They were asking whether they needed...

1. A full website with multiple pages, content, proof etc
2. A simple funnel

... to land new clients.

For years, I was setting up the former.

I had this long-arse list of pages, content etc that was "needed" to launch a new offer.

Home page, about page, offer page, contact page, testimonial page, 4 pieces of launch blog content, etc. etc. etc.

When I think about how much time I wasted on all that now, it makes me cringe.

In an ideal world, you'd have all of that.

And you can still spend days or weeks crafting it all if you want.

But if you want to launch something new, quickly. Here's a full list of everything you need.

1. A sales page for your low-ticket product to identify buyers
2. A funnel that increases the AoV

That's it.

If the product is less than $100, you can answer every question the user will have on a single sales page and turn cold traffic into buyers.

And then the funnel is there to bump that AoV and make scale possible.

As soon as I realised this, I went from taking days to set up new offers to hours.

Of course, if you want to sell high ticket, you're gonna need more.

But that comes later. You can build the trust needed for a high-ticket sale through email and simple GDocs once you've got them into your system.

All of which can be done fast, cheap, and efficiently.

So, if the thought of having to do a tonne of stuff has kept you standing still, know it doesn't have to be this way.

You can get things moving with the bare minium.

All the templates and system to help you do this are in the $1 Product Challenge which you can grab here. ​

Any Qs, hit reply and let me know.

Pete "speed over perfection" Boyle

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