Yo,

Most businesses are sitting on an extra six figures in revenue.

Not by working more.
Not by posting more.
Not by running more ads.

It’s already in their world — they’re just not selling to it.

That was the case with Manuel.

He runs a niche ecommerce brand with a decent-sized customer list.

Great product. Relevant buyers.

But he only emailed them once a year — usually around Black Friday, with a discount and a prayer.

That list had spent money before.

But they hadn’t heard from him in over 18 months.

Still, it wasn’t a traffic problem.

It wasn’t a list problem.

It was a leakage problem.

Here’s what we did:

Step 1: Warm the list back up with simple, story-driven content
​Step 2: Build belief and reframe value — remind them of the goals they want to chieve
​Step 3: Run a 14-day sequence that systematically removed hesitation around the new offer:

That hesitation removal is KEY. Without it, you're just saying "buy this would ya?".

Fact is, people buy (or don't buy) for different reasons, and you have to remove those objections and hesotatiosn so they feel safe in spending their cash with you.

The common adoption lenses for this include...

– Price objections
– Timing friction
– Belief gaps
– Skepticism about “digital” products

Our email sequence removed these one by one so that the only thing people could question at the end was "how do i buy this new thing?".

What was the offer?

A new info product — higher margin, totally different from the physical goods they’d previously bought.

14 days later:​
→ $14,000 in sales
→ From a “dead” list
→ No paid ads
→ No big launch
→ No discount

Even better?

The entire sequence was then turned into an evergreen back-end system.

Now his low-ticket physical products bring in buyers.

And that list turns into high-margin revenue on autopilot.

No more relying on discounts.
No more one-and-done sales.
Just compounding profit — from assets he already had.

The lesson?

Before you chase more attention, make sure you’re not sitting on six figures in untapped revenue from the people who already said “yes” once.

Once you figure this bit out, you can send more traffic to it for double the gainz.

I'll show you how to build that kind of system soon.

Pete "what are you sitting on?" Boyle