I love a deal.
I'll research a new product I'm gonna buy like mad so I know I'm getting the best version at the best price.
It's common in a lot of B2C purchases, right?
Hell, even in some things like insurance there are dedicated comparison shopping sites.
Here's the weird thing though.
I'm seeing more and more comparison shoppers for B2B offers.
I've spoken to a few coaches, agencies, and consultants recently who are seeing the same thing.
They're getting people on the phone, but those people are hesitant to buy.
Calls that used to end in a sale, now end with some variant of...
- We're talking to a few other people and will get back to you
- Can you come down and match [COMPETITOR A'S] cost?
- Let me run this by a few people
So, you give them the space they need and they go away and make a decision without any control from you.
And deals are lost through this.
Because in that moment, it’s not just about what you said on the call, it’s about how your business presents itself when you’re not in the room.
For the people who weren't on the call, your website is often the first thing everyone checks.
If it doesn’t instantly communicate authority, trust, and clarity, you’re giving your competitors the upper hand.
That’s why I’m sharing this free workbook from my friend, Michele Kasl.
She's packed 20+ years of branding and positioning advice into this workbook, and it’s totally worth your time.
Inside, you’ll learn:
- What $100k clients are scanning for — and why they’re skipping YOU
- Spot the hidden trust-gaps on your site that silently kill premium deals
- Make your messaging irresistible to both humans and algorithms
- Position your services where high-stakes decisions are really made
- Stop attracting budget clients, and learn the subtle shifts that signal you're worth more
Grab your free copy → ]
Make sure you're presenting your best face when you're not in the room.
Speak soon,
Pete "good sites = better opportunities" Boyle