Email subscriber JP emailed me with the below question in response to an email I sent about the old method of turning cold leads into high-ticket clients being broken.

I responded with this (I try to respond to all emails I receive).

I’m not super familiar with Russ’s model.

From a quick search it appears to be focusing on high ticket? Is that right?

Honestly, it’s not so different to both my model and Sam Ovens’ in that respect.

The vast majority of profit will be made with high ticket offers. Anyone who tells you differently in the coaching space is lying to you.

However, the big issue I see with 99% of the people I work with, is not having enough volume of people to sell that to.

They get only a handful of leads every month and that makes it insanely hard to get enough people at high ticket prices in.

Plus, add to the fact that there’s no so much competition, and trust in online business advisors is so low, having ONLY a high ticket offer is really hard to sell.

Free lead magnets and nurture are ignored because there’s so much other info people can look at.

My model focuses on the 3 rules of revenue growth.

1. Attract more buyers
2. Increase transaction value
3. Increase repeat purchases

We link 1 and 2 together.

Low ticket offers that take 0 time of yours to deliver once they’ve been created.

Build an upsell funnel around it to create a system where a simple $7 purchase can become a $250 purchase.

You’ll likely be making about $40-$60 per person who buys (rule #2 above).

Which is nothing.
But, what that does is allow you to invest in advertising to reach more people (this is rule #1).

With ads, you can create one ad per week and reach thousands of people to…

• Create recognition
• Build trust
• Sell your low ticket offer

That whole thing will take maybe 1 hour to create, and gives you greater reach than just doing 3-5 social posts across channels per day.

Now, the big issue is that you’re not making any real money, right?

We’ve seen that people who spend even $1 with your brand are 12-56X more likely to buy from you again.

Buyers buy. They’re more serious customers and will be more open to more purchases within 7-30 days.

So we build a system that then positions your high ticket offer as the next logical step for them.

5-10% of the people who buy your low ticket offer will then upsell into your high ticket offer within 30 days.

If you get 100 customers per month on your low ticket, you get 5 customers+ on your high ticket.

So yeah, Russ’s focus on high ticket is 100% correct IMO.

However, you have to have a volume of opportunities to sell it.

Our low ticket to high ticket model brings you volume of opportunities to then sell high ticket to.

And because the low ticket covers the spend, the high ticket is 100% profit.

Win win.

Pete "responds to every email" Boyle