I just got finished recording and uploading a new swipe analysis in GM+ (you can see the full thing by joining us here).

And I noticed something a little interesting which you need to know about if you're planning on running offers.

I'm seeing a growing trend in low ticket offers that's moving away from the established...

• Courses
• Templates
• Frameworks

... and a lot of people are moving into the "done for you" space with LTOs.

And it makes sense.

A recent email I sent I broke down how consumers today are more impatient and value results over education.

Rather than learning how to do the thing, they just want it done.

2 of the recent swipes I've done show this in the real world.

The one today was a done-for-you VSL.

For $99, the brand will script a VSL for you and offer unlimited revisions.

For a bump of $297, they'll edit it as well.

All within 24 hours for the script, and 72 hours for the edit.

Last week, I saw one about building a full LTO for you for $97.

Rather than education or a DIY framework, they're just doing the work for you.

And from the number of ads these chaps are running, it looks like they're doing numbers.

Here's the really interesting thing that you need to think of when using this approach though...

One-time offers struggle to build trust

Think of the influencer, brand, or expert who's had the biggest impact on you and your life.

Was that trust and impact built by simply doing the thing for you?

The answer is always no unless you somehow get huge results - and even then, you are sometimes treated as a commodity.

Why?

because you're frontloading the assumptions and robbing the user of learnings.

You're doing all the connective thought processes for them.

One of the GM+ members shared this awesome study (read it here) which explains how to get your customers to...

• Remember you
• Trust you
• Like you

And it's all about leading them to the conclusion so they feel like they've also solved and understood it themselves.

Here's an excerpt from the piece which I recommend you read.

By just doing the work for the client, you'rerobbing them of that learning and dopamine hit.

So, in an ideal world, you'd simply only create, offer, and sell training material that helps the user connect the dots themselves.

But this isn't an ideal world.

And hoenstly, right now it's much harder to sell courses, training, and information.

Yes, this stuff attracts the best customers, but if you're running ads, you're gonna lose money as most of the market are not your best customers.

Balancing this equation

You need to strike the balance, and a lot of these newer low ticket offers ahve figured out a simple method for this.

In essence, it's....

... Selling people what they want

...BUT...

... giving them what they need.

Always with low ticket offers you add in "bonuses".

These are usually supplementary trainings, assets, or other elements that add to the value.

What these guys have been doing is adding the courses and knowledge these DFY services are based on as a bonus.

I reckon a lot of these offers used to be leading with the training.

But people don't want to learn, they want the end results.

So these guys are selling the end result, but adding the training that explains the system and leads the customer on how to connect the dots as a bonus.

Is it a perfect solution?

No.

Is it the best we can hope for right now? I reckon so.

90% of the people who buy the front-end DFY service will never even watch the training.

But, they're also the people who would never become your HT Clients.

You're simply adding in the option for those who will value you to learn more about how you think.

How to offer DFY services at scale?

The real question then becomes how are you gonna make money selling a full DFY service at $99?

The answer, as you've already guesses, is AI.

I guarantee these guys are using AI to draft the information for their DFY offers.

While I recently failed to build apps that can do this, my Custom GPTs do a bang-up job of producing everything from VSL scripts to email sequences.

So, if I was to replicate their method, all I would so is...

• Demote my system and thinking to a bonus
• Sell the end outcome and deliverable
• Create a simple LTO funnel
• Take payments
• Redirect users to a form
• Take their answers and manually run them through my GPTs
• Format the results and send them back to the user

Once the system has the kinks worked out, I could have someone else do the manual bits and I cou;d work on systematising the next element.

I'm stuill a huge believer that this kind of offer is the future of low ticket, and, while my fully automated system failed, I think this is the next best thing.

So, if you ahve a system or process you sell, this is a good option for you to turn it into a low ticket offer that self funds and brings in buyers.

Speak soon,

Pete "DFY as LTO" Boyle

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