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Growth Models

Do less - get more??

Published over 1 year ago • 1 min read

Yo!

When I was younger in my career, I thought I needed to be dominating as many channels and strategies with marketing as possible.

I was trying to...

  • Do cold outreach and sell over the phone
  • Implement a complete SEO strategy to bag all that organic goodness
  • Build a robust LinkedIn presence so people knew the name
  • Lock in partnerships with big players for that lovely little sales boost
  • Try to run some FB ads to eke out some results.

And a couple of other things on top.

You know what the result was?

There wasn't any meaningful results.

And sadly, when I started to see results through one approach, I didn't double down as I should cause I didn't wanna let the rest of it all go.

Over the years though, I noticed something when speaking to and working with some successful folks.

You don't need to do all the things to find success.

Want some proof. How's this?

These are real, 7-figure entrepreneurs I've spoken to...

  • One has exactly 5 pages indexed by Google but pulls just under $100K /month. Every lead comes to them from Twitter.
  • One only uses FB ads as it not known by the wider marketing world and makes $2.4M / year
  • One runs a handful of organic content sites on which you'll not find their name at all.But their organic traffic is huge.

Each of these people (and plenty of others) found one channel and approach they could do consistently and worked at it to get results.

They put the blinders on and worked to get the most out of that strategy.

This is, without fail, the best way to grow your business.

It;s not about doing more, it's about doing less, but better.

You just need to find...

  1. The approach you can be consistent at
  2. The approach you enjoy actioning
  3. A system that helps you get compounding gains from that approach

Find that, and you're set.

If you've had some traction and really want to scale your biz over th e next 6 months, but you're not sure on how to find the approach and system to do so, hit reply and let me know.

I'm looking for a couple of people to run through a 12 week program to set up a profitable ACCER model.

If you want to set up a system that helps you grow like the peeps above, let me know and we'll get it moving.

Pete "less, but better" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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