Do less - get more??


Yo!

When I was younger in my career, I thought I needed to be dominating as many channels and strategies with marketing as possible.

I was trying to...

  • Do cold outreach and sell over the phone
  • Implement a complete SEO strategy to bag all that organic goodness
  • Build a robust LinkedIn presence so people knew the name
  • Lock in partnerships with big players for that lovely little sales boost
  • Try to run some FB ads to eke out some results.

And a couple of other things on top.

You know what the result was?

There wasn't any meaningful results.

And sadly, when I started to see results through one approach, I didn't double down as I should cause I didn't wanna let the rest of it all go.

Over the years though, I noticed something when speaking to and working with some successful folks.

You don't need to do all the things to find success.

Want some proof. How's this?

These are real, 7-figure entrepreneurs I've spoken to...

  • One has exactly 5 pages indexed by Google but pulls just under $100K /month. Every lead comes to them from Twitter.
  • One only uses FB ads as it not known by the wider marketing world and makes $2.4M / year
  • One runs a handful of organic content sites on which you'll not find their name at all.But their organic traffic is huge.

Each of these people (and plenty of others) found one channel and approach they could do consistently and worked at it to get results.

They put the blinders on and worked to get the most out of that strategy.

This is, without fail, the best way to grow your business.

It;s not about doing more, it's about doing less, but better.

You just need to find...

  1. The approach you can be consistent at
  2. The approach you enjoy actioning
  3. A system that helps you get compounding gains from that approach

Find that, and you're set.

If you've had some traction and really want to scale your biz over th e next 6 months, but you're not sure on how to find the approach and system to do so, hit reply and let me know.

I'm looking for a couple of people to run through a 12 week program to set up a profitable ACCER model.

If you want to set up a system that helps you grow like the peeps above, let me know and we'll get it moving.

Pete "less, but better" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
Unsubscribe · Preferences

Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

Yo! I emailed yesterday about the potential for a review/audit service where I'd personally... Analyse your growth strategy Record a personal video with actionable advice on what to fix Create a simple action plan of fixes for you to follow At the end, you get a strategic analysis and action plan on what to fix to improve your growth. A couple of people said they'd be interested, so I've thrown together a simple page for you to check out with more details. If you're interested in me taking a...

Yo! Happy Monday. I’m considering offering something new and wanted to sanity-check it first. It would be a short, personalised Loom where I review your overall growth strategy and point out what I’d fix or focus on next. Not a course or templates. This would be a full audit of your business, looking at everything from product and positioning to the strategy you are using to scale it - delivered as a ~30 minute Loom video to you. ... and I'll probably run it through AI after the fact to pull...

Yesterday I mentioned "The Thread." That invisible line connecting your first ad or cold outreach to the moment a client signs a contract for the big thing. And when you're getting fewer sales for the "big thing", most founders think the solution is to simply add "more." More leads. More SDRs. More ad spend. But if your "Thread" is broken, "More" is just an expensive way to realise your system is leaking. I mean, if you've got a bucket with no bottom, throwing more water in the top isn't...