When I first started selling my own offers online, I wanted to hedge my bets and create a “catch all” offer.

Something that had a huge market so I could make a huge profit.

I created this big, catch-all offer for all freelancers.

Didn't matter if they were copywriters, designers, consultants — it was "for everyone."

And the focus of it? It covered everything — marketing, sales, client management, pricing, negotiation, delivery.

It was huge and it took me months to build this thing out. It felt like a "no-brainer" in my head.

I mean, who wound;t want to complete blueprint to a successful biz?

I sold... 4 copies.

That was my first lesson in why generic offers don’t sell.

Offers like this feel overwhelming to everyone. It’s hard to know how to market it, and even if you can find an angle that resonates, the scope of it kinda puts people off.

When I shifted my focus, everything changed.

I scrapped the "help all freelancers with everything" approach and got laser-focused. I decided to help just copywriters (as I was one) and only focused on one thing — getting more clients.

Same person selling. Same skills. Completely different result.

Sales didn’t just go up — they took off.

Because suddenly, my offer wasn’t for "everyone." It was for a very specific type of person, with a very specific problem, and a very specific transformation.

And that’s the lesson. Broad offers are hard to sell. Specific offers sell themselves.

When you make an offer for "everyone," your messaging is all over the place. You’re constantly guessing. You don't know who you’re talking to or what they actually care about.

But when your offer is specific, it’s like a cheat code. The messaging gets clear. The transformation becomes obvious. And suddenly, people see themselves in your offer and think, "This is for me."

If you’ve got an offer that’s underperforming right now, it’s probably not because the offer is “bad.”

It’s just unfinished.

You’re one shift away from turning it into something people actually want to buy.

I put together a quick video that walks you through exactly how to do this.

You’ll see:

• How to shift from “broad and boring” to “specific and magnetic”
• Why most offers miss the mark (and how to fix it)
• The 4 elements every high-converting offer needs to have

If you want your offer to sell itself, this is where it starts.

​👉 Watch the video here

It’s quick, actionable, and could be the exact shift your offer needs.

Speak soon,

Pete “pivot and shift” Boyle

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