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I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Yo! So I've been dipping back into Meta ads again and getting some positive results. If you're thinking about investing in ads though, I have to warn you about this little rollercoaster you'll go on. (FYI - I put all of this in a video breakdown inside the Living Meta Ads Course which you can get access to within GM+ here for a $1 trial). It seems like there's a new normal when it comes to Meta ads, and it's throwing a lot of people off. I spoke to someone who manages multi-7-figure ad spend,...
Yo! What if you’re sitting on a goldmine right now… and don’t even know it? One way to tell? You have expertise in something… …yet you don’t have a premium offer out there yet (meaning an offer priced at $1,000+)... Look, I've always said you make the real money with the high-ticket offers. A lot of folk have the reach, but they're not building towards that big ticket item and so they're leaving so much cash on the table. And it’s understandable to be in that position. Traditional marketing...
Yo! So I mentioned a while back that I want to move all my advertising to YouTube as I think it's a channel with a better future than Meta. This is kind of a good news / bad news situation. The bad news is I made exactly $0 from my YT ads. I wanted to see cashflow climb back up again so I jumped back into FB ads. The good news? I spun up a quick campaign with a small budget of £20 / day to test thw waters. After £100 in spend, I made over £300 back. Not too shabby. These ads were written by...