profile

Growth Models

From chasing to being chased

Published 12 months ago • 1 min read

​

I was chatting to an old friend the other day about how marketing's changed.

Back in the day, we both did pretty damn well from the established method of...

  • Free content
  • Free lead magnet
  • Simple nurture
  • Make a sale

But, times have changed.

If you're still using this approach, you'll likely have seen big shifts like...

... the work it takes to convert one lead into a customer is exponentially harder...
... the cost of converting those leads is vastly higher...
... the competition is a lot fiercer...

The result is higher fees for fewer sales.

A lot of the time, it feels like you end up chasing leads and begging them to hire you.

if you take a second to look at the changes, you'll come to the same conclusion as I have.

This is only going to get worse as time goes by.

And if you're still operating on the old approaches for growth, you're going to see fewer results with every passing week in 2025.

Now's the time to change.

If you're not sure what the changes you need to make are or how you should be thinking about growth for this year, join me on Friday.

I'm running a free webinar where I'm talking about the big shifts you need to know about to succeed in 2025.

I'll also be explaining the system you need to be implementing in your biz to minimise risk, enable scale, and unlock more profit.

These shifts help you go from playing a game of chasing leads to get any business you can, to having your best leads come to you and WANT to pay you money.

​If you want to join us, check out the registration page here.​

See you on Friday.

Pete "Webinar Wonder" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
​Unsubscribe · Preferences​

Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

I’m starting the outreach for a new business venture today. Most people at this stage do the 'tactical' thing... They buy a list Hire a virtual assistant to spam LinkedIn asking for a call or promoting the offer And hope for a 1% reply rate. A huge waste of capital and time. With the new venture, I've spent the last week building out the architecture behind the offer. I’ve been mapping the 'Thread' that connects the first touchpoint to the final contract. Most businesses, even those doing...

about 12 hours ago • 1 min read

I’m curious... What AI are you actually using? Or are you just "collecting" subscriptions? We’ve been debating this in GM+ lately because, frankly, the shine has worn off OpenAI for me. To give you some context, I’ve been an OpenAI power user since the start. But the 5.2 release? It’s woeful. I spend more time arguing with the "Custom GPTs" than I do getting actual work done. I guess they told it to stop being so sycophantic, now it's like a petulant little kid who doesn't like when you tell...

1 day ago • 2 min read

Yo! Quick one today. Curious about the one thing you’re stuck on right now when it comes to growth? Not tactics like running an ad, but the actual problem that’s slowing things down. I’m doing a bit of free thinking this week and replying personally. If you’re clear, just reply and tell me... ... what you’re trying to scale... what’s not working... what you’ve already tried... what you want to achieve No pitch on the back end of this. This just helps me see patterns and build the right stuff....

3 days ago • 1 min read