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Growth Models

Fundamentals over trends

Published about 1 hour ago • 1 min read

Yo!

Quick win for you.

One of the GM+ members just launched her first Facebook ads using the $1 Product Challenge materials and the updated Living Meta Ads training.

She emailed me her numbers and the big takeaways are simple:

… AOV higher than ad spend.
… Profitable within a few days.

But here’s the real point.

Everyone’s losing their minds over the Andromeda update.

CPAs up. Reporting delayed. Creative burning out faster.

And people are assuming their ads are suddenly “broken”.

They’re not.

The game didn’t change.

The fundamentals still win. Those fundamentals being...

  • Have a great offer
  • Create good ads
  • Work on the economics of the funnel
  • Launch and adjust as you get data back in

When your offer is sharp and your funnel economics are tight, Andromeda becomes noise.

The only real big change on Meta is how targeting is done and how many creatives you give it.

But, beyond that...

... Buyers still buy.
... Good funnels still convert.

Focus on building a good system and finding the right buyers, and you scale while everyone else is in Facebook groups crying about cost per lead.

S's setup is also wonderfully simple.

Budget is $40 / day.

Solid fundamentals of the funnel being...

  • Front-end offer
  • Bump offer at 2X FE price
  • Upsell 1 at 3.5 X FE price
  • Upsell 2 at 10X FE price

It's the exact same kind of structure you'll find me teaching anyone.

But because she built it properly (and has created some banger ads), she’s profitable even with the volatility.

And yeah, it's early days.

But the fact is her offer is 1005 proven as she's got complete strangers to buy it before they know anything about her.

If you want help making your ads Andromeda-proof, reply “GM+” and I’ll point you in the right direction.

Talk soon,

Pete "ads and funnels" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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