I was the "guest expert" in a senior SaaS leader mastermind last night. It was fun. The senior leaders of SaaS brands doing $3MM+ would come in, explain an issue they had, and we'd talk about things they could test to solve it. A couple of questions were right in my wheelhouse. But there's one I want to go over with you today. Look, one of the big issues in any recurring fee business, whether that's... SaaS Consulting/Agency Community/Memberships ... is the issue of churn. You get yourself a...

I've completely stopped creating new lead magnets for my business. Why? Well, I could go over the same old ground and once again hammer you with the messages of... Freebie seekers are not buyers Payback period is key to staying alive But, there's another reason. One which is - in my opinion - more important and underpins the other two. In fact, this underpins the entire success of your growth strategy. Look, running ads or paying for any marketing for your business comes down to one thing....

I'm a firm believer that things can always be done a little better. Even when your marketing strategy is working, there's probably a few tweaks you could make to help squeeze a little extra juice out of it. And that's been my focus for the last week. I've been tweaking the sales material, funnel, and approach for the $1 Product Challenge. Now I could leave all of those changes and the reasons behind them hidden away. Secreted behind the paywall for only the most serious "funnel hackers" who...