Free lead magnets are becoming huge cash drains in 2025. You’d be smart to stop using ‘em or you could see the little profits they’re still making evaporate. Here’s the issue… Free lead magnets have been the go-to for marketers for years. Concept’s simple. Create something of value Put it out into the world for free Email gate that bad boy Collect leads of people Keep hounding them until they’re “ready to buy”. There was a time when this worked super well. Hell, I pulled 6-figures as a solo...

I was chatting to an old friend the other day about how marketing's changed. Back in the day, we both did pretty damn well from the established method of... Free content Free lead magnet Simple nurture Make a sale But, times have changed. If you're still using this approach, you'll likely have seen big shifts like... ... the work it takes to convert one lead into a customer is exponentially harder...... the cost of converting those leads is vastly higher...... the competition is a lot...

One of my big goals for this year is to build a list of partners for things like... Affiliate agreements Co-promotions List swaps Why? For mutual growth. And I wondered if you'd be interested in joining us? If you have an audience that overlaps with the GM audience below... Coaches, consultants, info product creators Online entrepreneurs Service based businesses And would be up for this, hit reply and let me know and we can work something out where we all benefit. Speak soon! Pete "howdy...