Yesterday I said this year only really changes if the offer does. Today, I want to be blunt about what happens when the offer isn’t right. This isn’t theory. I’ve personally dragged dying offers way longer than I should have, burning time, money, and energy trying to force something that wasn’t working. When you're in that place, the offer doens't just hurt your business. It leaks into everything else. Within the business, it usually looks like this... ... You’re always “working on...

Welcome to the first full work week of 2026. If you’re coming into the year unhappy with how 2025 finished, or you’re like me and want this year to be materially better, this matters. This is the time of year when everyone is... ... buying a new planner... mapping out their “path to success”... deciding which actions are finally going to turn their life around. But when you actually look at what people plan, it’s almost always too small to create real change. I’m already seeing posts about...

Yo! I'm taking a little break from emailing from tomorrow thanks to Christmas. If you're also celebrating, I hope you have a good one. But, before I go, I wanted to ask a Q that's heled me analyse what I'm doing and, more importantly, what I will be doing in 2026. That question is... "Are you aiming high enough or thinking big enough?" Cause I know I haven't. 2025 has been a hard year for so many people running businesses. Sales are down. Resistance is up. Stress is higher than ever before....