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Growth Models

Here's how to improve your assets quickly

Published 3 months ago • 2 min read

Let's say you've created an asset. Could be...

  • A sales page
  • An ad
  • An email

... or anything that you're gonna use in your biz.

How do you know if it's any good?

I'll be honest here - YOU don't know.

Not for certain.

Often, we're too close to the forest to see the trees. You're biased and, what makes sense to you as the creator is completely confusing to anyone else who reads it.

The first REAL test most assets get is when you hit publish and drive some real traffic to it.

But there's a better way I've been using for a while, which I'll outline below.

First, you've gotta ask the ideal customer to review it for you.

But... and this is a big one... don't just send them a link and say "would love your opinion on this".

Doing that gives them time to think about what they should say. They'll justify why they did things and retroactively add reasons to their actions - which are rarely accurate.

They tell you what they think rather than you understanding what they'll do.

How do you find out what you can change to ake them take the action you want?

Get them to agree to give you feedback and either...

  1. Get them to record their FIRST review with Loom and get them to be vocal about it
  2. Jump on a Zoom with them, get them to share their screen, and then send them the link

Why do it this way?

Cause you get a more realistic review of what they actually feel and how they actually act when coming across this thing for the first time.

Watching them live helps you understand...

  • Which bits they skim and which bits they stop to read
  • Which messages and angles actually hit versus those that miss
  • Which bits they find confusing
  • Which links they click, and which ones they don't

Basically, it gives you an actual real world view on how the asset will be received.

then you ask qquestions on WHY to flesh it all out, and boom, you've got everything you need to improve the asset.

At the end of this, you'll have a stronger asset that drives better results.

With that in mind, I'm looking for a handful of people to review a new sales page I just put together for the GM+ Community.

If you could spare ~15 minutes to offer feedback, hit reply and let me know the below...

  • What your biz is
  • If you've ever joined a paid community
  • What stage your biz is at

If there's a fit, I'll give you something in return.

I'll book more time out on the call as a free consult for your biz and, if appropriate, give you a discount on one of the offers I've created.

All you've gotta do is hit reply and answer those quick Qs.

Cheers!

Pete "feedback seeker" Boyle

P.S.

Want a little more direct help from me? Here's a few ways I could help out.

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Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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