Hoovering up lost dollars


I've worked with enough people over the years to know that there's likely easy revenue sitting in your audience which you're overlooking.

And I wanna give you a few tips on how to...

  1. Extract that revenue
  2. Help more people
  3. Add a little more predictability to your growth

Here's the thing.

Most people with an audience will send 2 kinds of content.

  1. Basic engagement stuff to get people to like, comment, read etc.
  2. "Buy now" type content

Both have their place, but things can also be better.

One of the major issues I see is the "buy now" content is often as complex as that.

They'll send loads of messages which are just variants of "buy now". We're talking things like...

  • Introducing [OFFER]
  • Check out the new [OFFER]
  • What does the [OFFER] do?
  • Last chance for [OFFER]

This can work for the people who are ready to buy.

But if the first "buy now" message didn't work, there's nothing new in the next 6 to convince people that this is for them.

Here's the simple reframe you need to make with this.

I've found it's way more effective to take your focus off the reasons they should buy...

... and instead look at removing the reasons they shouldn't buy.

Look, your audience might all fir within one specific customer avatar.

But, they're all individuals, and they all have different reasons to not want to buy.

... some will be price sensitive
... some will want to know HOW it works
... some will want to know if it'll work for them

There's loads of different reasons why someone might talk themselves out of buying.

Your job is to craft messages that...

  1. Sequentially remove those barriers
  2. Built trust in you and the offer
  3. Make the person feel safe and comfortable spending money with you

When you build this system that does this, you're gonna make more sales.

Here's the cool thing.

You can build this system right now (should take like a week) and send it to your audience to prompt the "almost ready to buy" people to take the plunge.

Then, you can set this as an evergreen sequence to convince new leads and customers to spend more money with you without having to lift a finger again.

If you don't have a good system for this in place, join the Ascension Workshop I'm running on Tuesday.

I'll explain how to build this system and give you an example version that's worked well to convert one-time buyers into repeat purchasers.

You could take the info and add it into your business in a week, and start seeing new sales rolling in within 2 weeks.

Any Qs, hit reply and let me know.

If not, check out the full details here

Speak soon,

Pete "remove the reasons" Boyle

P.S.

Want a little more direct help from me? Here's a few ways I could help out.

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
Unsubscribe · Preferences

Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

Spoiler alert: This email is all about a better way to build trust and front-load your funnel with the right audience for better ads. My good mate Adriana has a cool, free Audience Accelerator guide to help you build a better audience. You can grab it by clicking below. Strategic AF by Adriana Tica Tired of marketing advice that’s either obvious or outright shady? Strategic AF flips the script. It's the only newsletter that treats solopreneurs, founders, and marketers like grown-ups, not...

Yo! If you saw yesterday’s email, you’ll know I’m doubling down on growing my YouTube. One big reason? Video content is stupid versatile. FB ads and Insta posts are cool, but they usually die on the platform they’re made for. YouTube? That’s different. A couple weeks ago, I built a system using some custom AI agents. Now, in 60-90 minutes a week, I can: Plan a YouTube video Script it Record it Edit it Optimise it for YT reach Chop it into 7–10 shorts Turn it into 7–10 long-form text posts...

For the better part of last year I dove into my own FB ad campaigns. Why? Cause I kept seeing people in groups, communities, and within my network who were posting how well the platform was working for them. So, jumped in with both feet and - got pretty damn good. I had an unfair advantage as I'd run them for clients in the past. However, over the last few months I've been toying with the idea of leaving FB behind and taking my ad spend somewhere new. It might seem odd. Especially as... My ad...