Someone comes into your business through a freebie lead magnet or low-ticket offer.

How long is it before they decide to pony up some cash?

It's a debate we've been having in GM+ and people have shared their experiences. I'm piecing some stats together from different posts and convos for this, so the math is a little rough.

Anyway...

First, you can expect about 10% of free leads to become paying customers.

If you attract people with a low-ticket offer (even as low as $1), these customers convert to higher ticket purchases up to 12X more than freebie seekers.

Of the above...

• 70-90% of them will make a purchase within the first 30-60 days of joining your list
• There's then a sharp drop off in sales
• Each subsequent month you'll see some sales roll in, but it'll be slower and slower each month until it dies off

Some people see the sales stop rolling in after 3 months.

Others have sales rolling in up to 8 months down the line.

Either way, it's the first ~30 days where the most action happens.

But this is ONLY possible if you have...

A decent ascension system.

I'm not talking about a simple string of emails where you send basic info and "please buy now" links.

You need a well thought out and designed ascension system. Something that builds trust and pre-sells customers on your high ticket offers with a proven approach.

We've been refining a killer ascension system you can quickly install in your business to turn your leads and low-ticket customers into high-ticket clients.

​And I'm sharing the whole thing in an upcoming workshop you can get the full details on here.

The system is based on a couple of simple, but insanely powerful, behavioural triggers.

You'll learn all about the 9-stages of trust you need to progress people through, the basic formula that dictates when most people feel confident in giving you cash, and how to build a system around them.

It's an hour-long (ish) workshop, and I'm throwing in some examples, templates, and a Q&A about this as well.

​All the details are here. ​

And if you can't make the time but still want to get this info, sign up and you'll get access to the replay.

Speak soon,

Pete "9 stage truster" Boyle