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Growth Models

How long does it take?

Published 3 months ago • 1 min read

Someone comes into your business through a freebie lead magnet or low-ticket offer.

How long is it before they decide to pony up some cash?

It's a debate we've been having in GM+ and people have shared their experiences. I'm piecing some stats together from different posts and convos for this, so the math is a little rough.

Anyway...

First, you can expect about 10% of free leads to become paying customers.

If you attract people with a low-ticket offer (even as low as $1), these customers convert to higher ticket purchases up to 12X more than freebie seekers.

Of the above...

  • 70-90% of them will make a purchase within the first 30-60 days of joining your list
  • There's then a sharp drop off in sales
  • Each subsequent month you'll see some sales roll in, but it'll be slower and slower each month until it dies off

Some people see the sales stop rolling in after 3 months.

Others have sales rolling in up to 8 months down the line.

Either way, it's the first ~30 days where the most action happens.

But this is ONLY possible if you have...

A decent ascension system.

I'm not talking about a simple string of emails where you send basic info and "please buy now" links.

You need a well thought out and designed ascension system. Something that builds trust and pre-sells customers on your high ticket offers with a proven approach.

We've been refining a killer ascension system you can quickly install in your business to turn your leads and low-ticket customers into high-ticket clients.

​And I'm sharing the whole thing in an upcoming workshop you can get the full details on here.

The system is based on a couple of simple, but insanely powerful, behavioural triggers.

You'll learn all about the 9-stages of trust you need to progress people through, the basic formula that dictates when most people feel confident in giving you cash, and how to build a system around them.

It's an hour-long (ish) workshop, and I'm throwing in some examples, templates, and a Q&A about this as well.

​All the details are here. ​

And if you can't make the time but still want to get this info, sign up and you'll get access to the replay.

Speak soon,

Pete "9 stage truster" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA ,​
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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