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Growth Models

How much?

Published about 1 year ago • 1 min read

A couple of days back I caught some criticism for saying that free lead magnets just aren't good enough.

It was the usual spiel from me.

People who pay once will pay again. Low ticket offers build a more engaged list. Yada yada yada.

Well, someone took umbrage with and decided to message me about how wrong I was.

Which is cool. You have your opinions, I have mine. I'm not so precious that I can't hear and consider another viewpoint.

It doesn't bother me because I've seen how low-ticket offers build more engaged lists that are primed for buying higher-ticket, profit-driving offers.

And I'm not the only one who's seen it.

The day after I received Mr "Give it all away for free"s email, I received a message from someone in the GM Community.

They'd previously mentioned they get a much better response rate from people who had bought their $1 offer. So I asked, how much better...

They went away to check the stats, and then came back to me with this...

The % of people who bought their signature offer was 12X higher for people who had first bought a $1 product.

Once again, this is all proven with actual data.

People you attract with free stuff, want to take more free stuff.

People you attract with a low-cost offer will give you something back for your efforts.

So, if you're using free lead magnets and struggling to sell products to your list, consider switching those lead magnets to low-cost paid offers.

Even a single dollar can make the difference for you down the line.

And if you want help setting something like this up, check out the $1 Product Challenge here. ​

Pete "low cost" Boyle

P.S.

Want a little more direct help from me? Here's a few ways I could help out.

​

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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