profile

Growth Models

How much?

Published 9 months ago • 1 min read

A couple of days back I caught some criticism for saying that free lead magnets just aren't good enough.

It was the usual spiel from me.

People who pay once will pay again. Low ticket offers build a more engaged list. Yada yada yada.

Well, someone took umbrage with and decided to message me about how wrong I was.

Which is cool. You have your opinions, I have mine. I'm not so precious that I can't hear and consider another viewpoint.

It doesn't bother me because I've seen how low-ticket offers build more engaged lists that are primed for buying higher-ticket, profit-driving offers.

And I'm not the only one who's seen it.

The day after I received Mr "Give it all away for free"s email, I received a message from someone in the GM Community.

They'd previously mentioned they get a much better response rate from people who had bought their $1 offer. So I asked, how much better...

They went away to check the stats, and then came back to me with this...

The % of people who bought their signature offer was 12X higher for people who had first bought a $1 product.

Once again, this is all proven with actual data.

People you attract with free stuff, want to take more free stuff.

People you attract with a low-cost offer will give you something back for your efforts.

So, if you're using free lead magnets and struggling to sell products to your list, consider switching those lead magnets to low-cost paid offers.

Even a single dollar can make the difference for you down the line.

And if you want help setting something like this up, check out the $1 Product Challenge here. ​

Pete "low cost" Boyle

P.S.

Want a little more direct help from me? Here's a few ways I could help out.

​

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
​Unsubscribe · Preferences​

Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

Couple of days back I was on a consult with a GM+ member. They've just finished building some new offers, but wanted help in structuring the acquisition side of the equation. In 20 minutes, I mapped out a full $1 product funnel that: Had a potential order value of over $300 Reused 80% of assets they already had Needed maybe 1 hour of work to finish Will pre-sell these same users on their primary offer They're off working to et the thing live right now. And once they've got it up and running,...

about 17 hours ago • 1 min read

Yo! I'm fast running out of time today so this is gonna be a super quick email. In GM+, we were analysing some AI-based front-end offers we've seen in the wild that are are selling for $7-$97. Simple stuff at their core. People create a custom AI agent that handles a painful problem for the target market. Sell access to it and the user gets the outcome in under 5 mins of effort. To better understand it, I've built my own and amd building a new funnel around it. I'll be launching ads for this...

3 days ago • 1 min read

Most people don’t have a strategy. They just copy what looks cool. ... Nice ad? Copy it.... Decent headline? Swipe it.... Pretty funnel? Clone it. But without knowing why it works... or even if it works, you’re just guessing on a faster timeline. The smart move? Look at what’s performing, then break it down. Who’s the ad really targeting? What problem is it addressing? Where does it sit in the funnel? What’s the angle behind the copy? If you get that right, you’re not just collecting tactics....

4 days ago • 1 min read