profile

Growth Models

How much?

Published about 1 year ago • 1 min read

A couple of days back I caught some criticism for saying that free lead magnets just aren't good enough.

It was the usual spiel from me.

People who pay once will pay again. Low ticket offers build a more engaged list. Yada yada yada.

Well, someone took umbrage with and decided to message me about how wrong I was.

Which is cool. You have your opinions, I have mine. I'm not so precious that I can't hear and consider another viewpoint.

It doesn't bother me because I've seen how low-ticket offers build more engaged lists that are primed for buying higher-ticket, profit-driving offers.

And I'm not the only one who's seen it.

The day after I received Mr "Give it all away for free"s email, I received a message from someone in the GM Community.

They'd previously mentioned they get a much better response rate from people who had bought their $1 offer. So I asked, how much better...

They went away to check the stats, and then came back to me with this...

The % of people who bought their signature offer was 12X higher for people who had first bought a $1 product.

Once again, this is all proven with actual data.

People you attract with free stuff, want to take more free stuff.

People you attract with a low-cost offer will give you something back for your efforts.

So, if you're using free lead magnets and struggling to sell products to your list, consider switching those lead magnets to low-cost paid offers.

Even a single dollar can make the difference for you down the line.

And if you want help setting something like this up, check out the $1 Product Challenge here. ​

Pete "low cost" Boyle

P.S.

Want a little more direct help from me? Here's a few ways I could help out.

​

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
​Unsubscribe · Preferences​

Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

I'll be honest and say 99% of the applications of AI out there are little more than flashy demo reels which offer no real value. Yeah, it's fun to create an image of your dog dancing in a top hat, but it's not exactly useful. I've been working out how to make AI more useful for what we all do. And I've based what I've been doing all on one core psychological driver that's stronger today than it ever has been. People's impatience and need for immediate results. We are, as people, impatient. We...

1 day ago • 3 min read

Been a little quiet recently as I've been heads down in the lab trying to build something which could form the basis of a lot of new products that are... Easier to deliver Faster for the user to get a result Fully customised for each user Branded so you can use them to not only offer value, but also build awareness After some tech issues that have slowed me down, I think I'm almost at the testing stage. And... I'm gonna be looking for one or two testers of this. The first foray into this is a...

3 days ago • 1 min read

How important is design for you? As in, you see two ads... One is well designed The other is a basic Canva template ... which one do you click on? And when you get to the sales page, do you prefer... A basic design that doesn't have that high-end veneer Something that looks swish and has obviously had a pro make sure it's pixel-perfect Which one of these approaches will build more trust with you? It's a genuine question I have and I'd love it if you hit reply to let me know. Why am I asking?...

18 days ago • 1 min read