Yo!

Just stumbled on something that reaffirms the switch I'm making (and advising people to do) towards low ticket offers.

There's a chap I bought a course form a couple of years ago.

Big name in the content marketing space, someone you'll likely know the name of.

Back then, I paid $2k for this course (no regrets, it was good).

Today I got an email from him with his Black Friday deals, so I poked around to see what he’s doing.

This guy used to run courses and trainings for prices between $500 and $5k.

Those same programs are now:

• Course #1 → $5 AI Agent
• Course #2 → $5 AI Agent
• Course #3 → $27 mini-course
• The $2k course I bought → $997… with a permanent 50% banner code
• The $5k program → $997

He’s turned 80% of his product library into sub-$100 offers.

This isn’t a newbie trying to make rent.

It’s someone who used to dominate his niche.

So why the drastic shift?

Pretty simple...

The trust recession has made old marketing models useless.

Selling anything high-ticket to cold or semi-cold audiences has become a slog.

Not because the offers are bad.
Not because the help isn’t needed.
But because buyers now have two massive blockers...

1. Nobody trusts anything anymore

AI noise.
Shiny-object merchants.
Fake experts.
Overhyped promises.
Too much content.
Not enough signal.

People have no idea who’s legit and who’s faking it.

And when trust is low, high-ticket becomes a brick wall.

2. People don’t want to “learn” anymore

Some of my best-performing offers lately?

Not big courses.
Not information-heavy programs.
But AI Agents and Done-For-You systems.

Why?

Because if an AI can do it in minutes, nobody wants to spend two weeks learning how to do it manually.

The market now wants:

• Speed
• Clarity
• Tangible results
• Proof you can actually deliver

And low-ticket is the fastest way to demonstrate all of that.

This is why the smartest players are moving low-ticket first

Not for the revenue.

For the trust and relationship.

A $5–$47 purchase is low enough to take a gamble on, and it removes scepticism.

It creates a buyer.
It gets consumed.
And once consumed, trust is rebuilt.

THAT is what makes the next sale predictable again.

This is the whole reason ACCER works so well now.

It’s designed for a low-trust environment where you must earn belief before asking for a bigger commitment

High-ticket still works.

It just works after trust.

If you want help shifting into this model for your business, or you want me to show you where your trust is leaking, hit reply and tell me.

Pete "Courses to AI Agents" Boyle