profile

Growth Models

Is the rule of 7 real?

Published about 1 year ago • 1 min read

Here's a snippet from a post I recently made in the community. If you wanna read the breakdown and my thoughts, click here for the full post.

-----------

Ever heard of the rule of 7?

It’s basically the idea that your prospect needs to see your offer, ad, promotion, business or whatever 7 times before they feel comfortable making a purchase.

A lot of marketing advice, strategy, and tactics have been built around this over the last few decades.

But, what if it’s all BS?

Stumbled across what can only be called an interesting argument on Linkedin over the weekend about this topic.

Short version is…

  • CEO of investment bank says that 5 touchpoints ±2 is what you should be aiming for.
  • Seasoned marketing strategist says it’s all BS
  • They argue back and forth (check out the link as it’s pretty funny)

They basically call each other dumb and say they can’t understand stats.

What I thought was most interesting was how the strategist brought some interesting stats and facts like…

​Continue reading -> ​

P.S.

Want a little more direct help from me? Here's a few ways I could help out.

​

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
​Unsubscribe · Preferences​

Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

A little while back, my downspout from our roof terrace was blocked. I'd look out of the window and see the hoppers filling with water, which then spilled all over the side of the house. Obviously, not ideal, but I could easily fix this myself... or at least I thought it was. I grabbed a drain snake and got to work after an hour or so of rattling that snake around, I patted myself on the back for a job well done. Yet when the next rain came, it overflowed again. Turns out there were more...

3 days ago • 2 min read

Yo! So I'm flirting with the idea of low-ticket done-for-you services. I've seen a couple of people shift this way and I want to test it. I mean, I've got the templates, systems, and proof to make this work. I just need a handful of people (I'm thinking 3-5) to help me work out the kinks. If you're up for it, hit reply and let me know. If you want more info, here's the detail. I'm of the opinion low-ticket offers will move on from the common... Info-based courses Fill-in-the-blank templates...

6 days ago • 1 min read

Yo! Was chatting to a GM+ member on Friday and we landed on the concepts of revenue growth. Specifically what the biggest brands out there do to hit ever greater profit. I wanted to share what we discussed here with you. Mainly because there's a lack of focus on this in the real world. Most people are still focusing on things like... New client acquisition Vanity metrics of likes, shares, comments etc Revenue instead of profit All of the above can be useful, but they're not the focus - or at...

7 days ago • 2 min read