Yo! When clients aren't coming in, it's natural to think: "I need more leads!" It’s the go-to formula, right? Something everyone has been telling you for years "just add more people to your list". More leads equals more sales... or so the thought goes. So you might try new networking groups, experiment with a different social media platform, throwing money at an ad for a free lead magnet, or anything else to bump up those email list numbers. But here's the thing… Chasing leads and adding...

Yo! Real quick reminder that my mate Danny Iny’s Monetize Catalyst Masterclass is starting today at 8am Pacific / 11am Eastern… and you can still apply to get a complimentary ticket! (And if you can't make it today, you can still attend the last masterclass tomorrow, May 14. Just follow that same link above to apply.) Wanna know why you should turn up? Picture this. You've got a 5-figure offer in your business. Something with great profit margins and that means you only have to sell 1 per...

Morning and happy Monday! First thing this AM I took a look at the stats of my super secret experiment to see if I can grow and offer in a space where I have 0 experience. TL;DR - it's going OK, but could be better. I'm making daily sales on this bad boy despite all the products being AI-generated. However, I'm overall making a slight loss for everything coming through. I'm losing about 30 cents for every dollar spent (so a 0.7 ROAS). There's not been a tonne of people going through the offer...