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Growth Models

Lowering the bar

Published 21 days ago • 1 min read

I’m running a job ad on UpWork right now to see if we can bring the Custom GPTs I’ve created into the community.

It’s been a while since I’ve hired through UpWork, but I am amazed at how far the bar has lowered in just a year or two.

I’ve always had some immediate disqualifications that help me avoid the real low-value providers.

But thanks to AI, it feels like I’m gonna be filtering more people.

Within minutes of adding this job posting I had 9 applications (up to 14 as I write this). Most of them were obviously AI-generated applications.

And they were bad AI-generated applications. They quoted the posting in weird ways and had that unmistakable AI language.

Anyway, I’m not saying don’t use AI.

What I am saying is that other people’s overreliance on AI is lowering the bar.

It’s making it easier for someone who takes even a little bit of time to refine their AI output to stand out and be a “top performer”.

Hell, the AI assistants I’m bringing over to the community have helped secure thousands of dollars in sale over the last few months in record time.

But that’s because we use them to generate drafts quickly before going over them manually to refine and make sure it’s on point.

Most people refuse to do that second part.

If you do that second part, you’ll be able to make more of an impressions and land more sales.

The AI then becomes simply a tool to help you operate faster.

I feel like it’s going to get way more crowded with service providers out there, but a little extra work from you will make it easy to stand out form the crowd.

If you want to share what you're doing with AI or get some help, join the convo here.

How can I help you?

Want a little more direct help from me? Here's a few ways I could help out.

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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