I'm doing SLO (self-liquidating offer) month in the GM+ Community from November so jump in now if you want some help in setting up a cashflowing SLO in your biz. Now, onto the secret benefit of SLOs no one talks about... -------- If I mention SLO to you, what's the first thing you think of? Probably that it allows you to put a $1 into advertising and get a $1 back right? I mean, that's what the name implies. And it's true. But there's another benefit which, in my mind, is way more important....

You ever see those YT vids and social posts for people trying to set up an SMMA (social media marketing agency)? Usually young chaps claiming to pull 5 or 6-figure months through the power of mass outreach. Their MO? DM as many people as possible, book as many calls as possible, a hard sales push to all those people to close some deals. They'll show an image of their calendar and it looks like some sort of multi-coloured Jenga bullshit where they don't even have 2 minutes free to grap a...

Stumbled on this post yesterday on X. Can't say I disagree. But it's also not the whole truth. Next month in the GM+ Community we're doing a self-liquidating offer (SLO) month. Basically setting up the kind of offer the guy above is talking about (you can learn more about it here) With an SLO, you create an offer that enables you to pay $1 for ads and, in return, you get at least $1 back. The result is the ability to scale. The only limit is your skill in setting it up and your bravery when...