Yo!

Yesterday I talked about those awful reset months where things don't go well, and you end up taking 2 steps back.

They suck.

When those months happen, most folks...

• Massively ramp up their outreach
• Get super aggressive on the sales side of things
• Try to fill up their calendar with anyone - qualified or not

All in a vain attempt to get some high-ticket clients back in.

Here's why this is a vain attempt and not "smart business".

We all know high-ticket is where the profit is made, but the game has changed.

There's so much more resistance, scepticism, and pushback when it comes to selling now.

And if you're just pitching people to get them on a hard-sell call, you're gonna fail.

Here's what can make the whole thing run way smoother for you.

The reason most people won't buy

When it comes to resistance with high ticket, it generally comes down to 2 reasons.

• Lack of trust
• Lack of understanding

Lack of trust is obvious.

Are you gonna pay $2k+ to someone you barely know?

Nope.

And that's regardless of how good they are at sales calls.

The scepticism from people is higher than ever right now, meaning without trust, you're simply not gonna get that sale.

Understanding is something a lot of people get wrong here, and is arguably more important.

By the time someone gets onto your high ticket sales mechanims, be it a VSL, Webinar, Sales call, Sales Page or whatever...

... they should already know 90% of what they need to know.

They should understand...

... who you are
... what the offer is
... what the pricing is
... how it works
... the results it gets

The sales mechanism is just for the last little push.

If you've ever done sales call and it feels like you're going over ther basics and not actually offering value or tailoring it to the user, it;s because you've not built up their understanding.

And you'll never sell those people because you're educating them, not selling them.

Fixing this in one move

Let's talk about the solution to this.

There's one thing that can help you hit both of the needs for high ticket sales.

And that is... low ticket offers.

A low ticket offer comes in at a price where even someone who doesn't know or trust you will take a chance.

That gets them in.

And unlike a free lead magnet, because they've paid, they're way more likely to consume the content within the LTO.

And if they consume it, they start to know, like and trust you (providing the offer is good).

If you're smart, you can bake information about the high ticket offer and how it works into the low ticket offer to start building understanding.

Couple that with a great post-purchase education sequence, and you can guide someone to the high-ticket offer with all the info they need to make an informed decision.

Supercharging this

Again, most poeple work on one low ticket offer and expect it to do all of the heavy lifting for them.

Sadly, the game has changed and a single low ticket offer is not the best way to do things.

The more low ticket offers you have (all of which pointing towards high ticket) the better your chances of increasing revenue and sales.

I'll break that down in more detail tomorrow.

But essentially, you want to have multiple low-ticket offers.

Then you always have something to promote without feeling like you're treading the same ground or begging people to buy.

It's what all of the bigger names out there do.

Tomorrow, I'll break it down in detail for you.

Any Qs, just hit reply.

Pete "low to high" Boyle