There was a time when I made the lion's share of my income through cold outreach.
What I learned that worked included...
- Keep it short
- Open a dialogue
- Explain clearly what the offer is and what's in it for the recipient
It's always going to be a numbers game, but following the above three rules made sure I got better results than most.
Yesterday, I got a really bad outreach email.
Usually, I ignore and move on with my day.
But this guy also booked a slot in my calendar through a hidden link. So I decided to do an analysis of the bad outreach.
If you wanna see it, it's live in the community below.
Check it out here
Golden rules for cold outreach?
Respect the recipient's time, be clear, offer a solid CTA, aim to open a dialogue.
Do that, and you're ahead of 99% of cold outreach fools.
Speak soon,
Pete