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Growth Models

Overengineering your cold outreach

Published almost 2 years ago • 1 min read

There was a time when I made the lion's share of my income through cold outreach.

What I learned that worked included...

  • Keep it short
  • Open a dialogue
  • Explain clearly what the offer is and what's in it for the recipient

It's always going to be a numbers game, but following the above three rules made sure I got better results than most.

Yesterday, I got a really bad outreach email.

Usually, I ignore and move on with my day.

But this guy also booked a slot in my calendar through a hidden link. So I decided to do an analysis of the bad outreach.

If you wanna see it, it's live in the community below.

​Check it out here​

Golden rules for cold outreach?

Respect the recipient's time, be clear, offer a solid CTA, aim to open a dialogue.

Do that, and you're ahead of 99% of cold outreach fools.

Speak soon,

Pete

P.S.

Want a little more direct help from me? Here's a few ways I could help out.

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Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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