Overengineering your cold outreach


There was a time when I made the lion's share of my income through cold outreach.

What I learned that worked included...

  • Keep it short
  • Open a dialogue
  • Explain clearly what the offer is and what's in it for the recipient

It's always going to be a numbers game, but following the above three rules made sure I got better results than most.

Yesterday, I got a really bad outreach email.

Usually, I ignore and move on with my day.

But this guy also booked a slot in my calendar through a hidden link. So I decided to do an analysis of the bad outreach.

If you wanna see it, it's live in the community below.

Check it out here

Golden rules for cold outreach?

Respect the recipient's time, be clear, offer a solid CTA, aim to open a dialogue.

Do that, and you're ahead of 99% of cold outreach fools.

Speak soon,

Pete

P.S.

Want a little more direct help from me? Here's a few ways I could help out.

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
Unsubscribe · Preferences

Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

Yo! Quick one today. Curious about the one thing you’re stuck on right now when it comes to growth? Not tactics like running an ad, but the actual problem that’s slowing things down. I’m doing a bit of free thinking this week and replying personally. If you’re clear, just reply and tell me... ... what you’re trying to scale... what’s not working... what you’ve already tried... what you want to achieve No pitch on the back end of this. This just helps me see patterns and build the right stuff....

Yo, Quick heads up before I wrap up this instance of HVO. High Value Offers closes tonight. And I want to be clear about what this decision actually is. This isn’t about buying a course. It’s about whether you keep guessing. Because if nothing changes, here’s what probably happens... ... You come up with another idea.... You talk yourself into it.... You spend weeks building.... You launch. And then you’re right back where you are now, trying to work out why it didn’t land. Not because you’re...

Yo, One thing I haven’t really said yet is this. High Value Offers isn’t something you use once and hope you picked the right idea. It’s more like a way of looking at your business that keeps paying you back. Most people assume this kind of system is only useful when you’re starting from scratch. Like, “I don’t know what to sell, so this helps me find an idea.” And yeah, it does that. If you’re staring at a blank page wondering what to build next, this gives you a way to find ideas that...