Overengineering your cold outreach


There was a time when I made the lion's share of my income through cold outreach.

What I learned that worked included...

  • Keep it short
  • Open a dialogue
  • Explain clearly what the offer is and what's in it for the recipient

It's always going to be a numbers game, but following the above three rules made sure I got better results than most.

Yesterday, I got a really bad outreach email.

Usually, I ignore and move on with my day.

But this guy also booked a slot in my calendar through a hidden link. So I decided to do an analysis of the bad outreach.

If you wanna see it, it's live in the community below.

Check it out here

Golden rules for cold outreach?

Respect the recipient's time, be clear, offer a solid CTA, aim to open a dialogue.

Do that, and you're ahead of 99% of cold outreach fools.

Speak soon,

Pete

P.S.

Want a little more direct help from me? Here's a few ways I could help out.

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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