Overengineering your cold outreach

Published 20 days ago • 1 min read

There was a time when I made the lion's share of my income through cold outreach.

What I learned that worked included...

Keep it short
Open a dialogue
Explain clearly what the offer is and what's in it for the recipient

It's always going to be a numbers game, but following the above three rules made sure I got better results than most.

Yesterday, I got a really bad outreach email.

Usually, I ignore and move on with my day.

But this guy also booked a slot in my calendar through a hidden link. So I decided to do an analysis of the bad outreach.

If you wanna see it, it's live in the community below.

Check it out here

Golden rules for cold outreach?

Respect the recipient's time, be clear, offer a solid CTA, aim to open a dialogue.

Do that, and you're ahead of 99% of cold outreach fools.

Speak soon,

Pete

How can I help you?

Want a little more direct help from me? Here's a few ways I could help out.

Join the GM Plus Community for monthly challenges to grow your business (or join the free community here)
Join the $1000 from a $1 product challenge to set up a brand new, cashflow positive revenue stream
See how I could help you scale - head to the GM site to see how I help brands scale.
Book a 1-2-1 consultation to help identify your most impactful growth actions.

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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