Most people don’t have a strategy. They just copy what looks cool. ... Nice ad? Copy it.... Decent headline? Swipe it.... Pretty funnel? Clone it. But without knowing why it works... or even if it works, you’re just guessing on a faster timeline. The smart move? Look at what’s performing, then break it down. Who’s the ad really targeting? What problem is it addressing? Where does it sit in the funnel? What’s the angle behind the copy? If you get that right, you’re not just collecting tactics....

Ever see something online and suddenly doubt everything you’re doing It usually looks like: Someone saying they made a bajillion with one simple trick A hot take calling your current approach “dead” A quote that makes you wonder if you’re just doing it all wrong Happens to all of us. I used to get pulled in every direction anytime an “influencer” dropped a viral one-liner. ... One day I’d be building a funnel.... Next day I’d be thinking I need a podcast.... Then a high-ticket offer. Then a...

You've probably already got all you need to scale your biz up. ... A proven offer. ... An audience (even if it's small)... Something people will pay for... assets that build trust in you and your expertise A lot of brands I work with have all the elements, but they're still not scaling. Why? Cause they don't have the structure. A simple system that brings in buyers, builds the trust, then promotes the main offer. When done right, this little system provides you with... More opportunities An...