Back when I first launched digital offers, I thought the key was to “add more.”
🦖 More templates.
🦖 More videos.
🦖 More bonuses.
🦖 More stuff.
Because surely more stuff = more value, right?
Wrong.
I learned this the hard way.
I packed one of my early offers with so much content it was basically bursting at the seams. Hours of video. Pages of templates. Bonuses. Worksheets. You name it, I stuffed it in there.
And guess what?
Sales were… flat.
People didn’t care how many templates or hours of content I was offering.
All they cared about was this:
“Where will I be after I buy this?”
That’s when I realized something important:
Nobody buys for features. They buy for transformation.
They don’t care that your course has 20+ hours of training videos.
They care that, after those 20 hours, they’ll finally know how to close more clients.
They don’t care that you’re offering 5 templates.
They care that, with those templates, they’ll be able to send out 10x more proposals.
People don’t buy features — they buy the transformation.
When I made this shift in my own offers, everything changed.
Instead of promoting the features, I started promoting the transformation.
No more "5 hours of video" headlines.
Now it was, “Go from 0 clients to 5 clients in 30 days.”
Which one do you think converted better?
When you position your offer this way, it’s like flipping a switch.
People don’t have to “imagine” the result — you’ve painted it for them.
If you’ve got an offer right now that isn’t selling the way it should,
this is probably why.
It’s not because you don’t have “enough” templates, calls, or content.
It’s because you’re selling the stuff instead of the shift.
But this is an easy fix.
I put together a quick video that walks you through exactly how to make this shift.
In it, you’ll see:
- How to turn features into transformations that people actually want to buy
- The 4-part framework for making any offer more compelling
- Why “more stuff” is killing your sales (and what to do instead)
👉 Watch the video here
If you’re tired of stuffing your offer with “more stuff” that doesn’t move the needle, this is where it changes.
Speak soon,
Pete "less stuff, more shifts" Boyle
