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I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
I've been trying to get the $1 Product Challenge working through YouTube ads as a self-liquidating offer. When I'm working something like this out, I keep a long-form document where I drop my... ... thoughts...... observations...... experiments and results... ... writing it all out helps me format my thoughts and understand what I'm actually doing. I've then got a cool doc that forms the base of a course or workshop once I've cracked the code. Anyway, I'm consdering adding these documents...
"How much content do I need to launch a new offer?" I recently had this convo with a member of GM+ who's launching something new. They were asking whether they needed... A full website with multiple pages, content, proof etc A simple funnel ... to land new clients. For years, I was setting up the former. I had this long-arse list of pages, content etc that was "needed" to launch a new offer. Home page, about page, offer page, contact page, testimonial page, 4 pieces of launch blog content,...
I've worked with so many people stuck in a self-defeating loop. They think they need an audience to sell their offer… But they can’t grow an audience because they have nothing focused to sell. So they just post random crap, hoping someone, somewhere, bites. And when no one engages or buys... They blame it on “not having an audience.” It’s backwards. Look, I collect cash from people who have never seen my beautiful face every single day. This morning, I spent $24 on a course from someone I've...