Playing it safe...


“We are kept from our goal not by obstacles but by a clear path to a lesser goal.”

This quote is probably from some great thinker, but I know of it through a subscriber who responded to yesterday's email.

They sent me their thoughts and questions around staying the course and building towards one big thing instead of pursuing multiple smaller (and often safer) bets.

We ended on the thought that a lot of the time, it's all about belief.

Believing in what you're working on enough to feel confident saying no to distractions that might look good, but ultimately don't serve your end goal and desire.

He then hit me with that quote which I think sums up most people's issue (my own included) perfectly.

We all tend to settle for the easy to achieve goals, when we're capable of so much more.

The issue is not in our ability, but in actually planning out a route to those bigger goals, and believing in ourselves to the point that we actually - really - pursue them.

So, here's my question to you.

2025 is just a few days away.

You should now be taking stock of what you achieved in 2024 and mapping out what you want to achieve in 2025.

I want to know if you're...

...Setting goals that excite (and maybe scare) you...

... or settling for smaller goals you're comfortable achieving?

Are you...

... Pushing yourself to new levels in 2025 and working towards that next big milestone...

... or planning to simply maintain the staus quo of your life?

I dunno about you, but I'm planning out what could be my best year ever in 2025.

I've been working with the people in GM+ to build a simple sheet to help keep us all motivated, aligned, and achieving in 2025.

And I wanted to extend the invitation to join us in planning our best ever years to you.

You can join GM+ now (before the price increase) and not only get the full planning sheet and system, but also...

  • See what we're all planning to achieve in 2025
  • Get feedback, help, and encouragement to achieve more in 2025 for your business
  • Start the year off positively so you can make 2025 the best year yet

Don't settle for the easier goals because they're comfortable.

Push yourself. Future you will thank you.

Join us in GM+ before the price increases here.

Pete "greater goals" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
Unsubscribe · Preferences

Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

You've probably already got all you need to scale your biz up. ... A proven offer. ... An audience (even if it's small)... Something people will pay for... assets that build trust in you and your expertise A lot of brands I work with have all the elements, but they're still not scaling. Why? Cause they don't have the structure. A simple system that brings in buyers, builds the trust, then promotes the main offer. When done right, this little system provides you with... More opportunities An...

Yo! In my last email I mentioned opening up a few spots to work 1:1 with people who want to build a lean, scalable system that adds big profit to their biz. No fluff. No new offers. No chasing organic algos. Just one system that brings in buyers daily and turns them into high-ticket clients. I’ve now put together the full breakdown of what that looks like. You’ll see: Exactly what we build (step by step) What you get when we work together How we get you sales within the first few weeks And...

Yo! Quick one. I’m opening up 3 1:1 spots to help people install the exact system I’ve used to: Bring in daily buyers Turn 5–10% into $5K to $25K clients Add $50K+ profit to businesses doing $10K+ months No extra team. No complex funnel builds. No content treadmill. Just one system, done properly. It’s not fully open yet ( still finalising the structure and price) but I wanted to give you a heads-up since you’ve already bought from me before. If you’re even slightly interested in scaling with...