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Growth Models

Push and pull

Published about 1 month ago • 1 min read

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You ever see those YT vids and social posts for people trying to set up an SMMA (social media marketing agency)?

Usually young chaps claiming to pull 5 or 6-figure months through the power of mass outreach.

Their MO?

DM as many people as possible, book as many calls as possible, a hard sales push to all those people to close some deals.

They'll show an image of their calendar and it looks like some sort of multi-coloured Jenga bullshit where they don't even have 2 minutes free to grap a cuppa.

I'm not gonna hate on these guys. It's obviously working for them.

But I can't imagine anything worse than spending 9 hours per day on sales calls trying to convince someone who's ont he fence to buy.

Also, when do they have time to do the actual job for their clients?

I'm not about that life.

Pushing your offers can work, but I like pulling people who are ready to buy in.

I end up spending...

  • Less time on the phone with people who don't show up to calls...
  • Less time chasing people who are just gonna say no
  • More time with serious buyers and qualified leads
  • More time doing the thing rather than chasing people

How do you pull these people in?

Simple self-liquidating offers and targeted content.

All you do is create something that offers ~$100 of value and sell it for a fraction of that cost.

You then create content or ads that speak specifically to a problem your ICP has.

Link those two together and you've got the base of a funnel that pulls ideal buyers to you so you can sell them your big-ticket items.

Next month we're focusing on self liquidating offers in the GM+ Community. ​

I'm spending all month helping people set up great SLOs so they can...

  • Start identifying the serious buyers in their audience
  • Confidently invest in ads to scale their reach
  • Effortlessly upsell their high ticket items for maximum profit to people they know are serious buyers

If you wanna join us, check out the details of SLO month here.​

Speak soon,

Pete "pull 'em in" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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