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I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
If you're stuck in the "I need a following first to make money" mindset, this is for you. A couple of days back, I stumbled on this post on Reddit. This dude built an app, set it out there for free, and got 250,000 users. He's hit the dream a lot of the content creators out there aim for. Big audience, engagement, and "intent", right? But, if you read the post, you'll see he went from 70,000 active users to 400 customers that make him $1600 / month. Likely not enough to cover his costs for...
Here's a snippet from a post I recently made in the community. If you wanna read the breakdown and my thoughts, click here for the full post. ----------- Ever heard of the rule of 7? It’s basically the idea that your prospect needs to see your offer, ad, promotion, business or whatever 7 times before they feel comfortable making a purchase. A lot of marketing advice, strategy, and tactics have been built around this over the last few decades. But, what if it’s all BS? Stumbled across what can...
Turning 1 dollar into 2 is far easier than 0 into 1. And yet, folk are still focusing on that 0 to one. Yesterday I broke down the simple thought process and system to craft a compelling upsell that increases the AoV of each customer coming through. Today I want to build on that and talk about how to craft a decent upsell page. This is the basic flow I've used to help convert anywhere between 10% and 15% of customers to an upsell immediately. Which, depending on your offer and markering,...