I walked into the kitchen, picked up the kettle, and filled it with water.

I popped it back on its based and flicked the switch.

"CLUNK".

Everything stopped.

The fridge stopped whirring, the little display on the oven turned off, the kettle fell silent.

"Pete?" I heard from the other room.

"I know." I replied, "I'll check it now".

For the preceding 24 hours, something in our kitchen had been shorting the electrics.

We assumed it was the kettle as, everytime we flipped it on, everything else went off.

"I'll order a new kettle in a minute" I said, walking to the circuit breakers.

As I reached up to flip them back on, I stopped.

There was an awful, acrid smell around the breakers. The kind of smell you only get when plastic is burning.

"Jo - Can you come here?" I shouted up the stairs.

As my wife came down I asked her "before you come closer, tell me if you can smell anything".

She stopped at the top of the stairs and looked at me "shit" she said.

My wife, sadly, has some experience with housefires and knows the smells well.

"That's not a good smell at all" she added.

A little investigation later and we determined that the smell really was coming from the circuit breakers.

Which means something inside was burning, and the last thing we wanted was an electrical fire.

I quickly hit Google and looked for an emergency electrician.

Fortunately, the chap only lived one street away and was with us within 30 minutes (he had to finish eating his dinner...).

He got us out of immediate danger and told us what we'd have to do next.

Now, the point of this story is not that I'm venturing into electrical sales or home insurance.

It's that sometimes, your customers want - or need - an express way to buy from you.

Yes, a drip-fed ascension model that nurtures and pre-sells them on your high-ticket stuff over weeks is needed.

most of your customers and clients will need to be nurtured.

However, don't thik that's everyone.

You need some form of "express lane" to your sales. So the people with a real pressing need, or who are just ready to test you out can buy right now.

I didn't choose an electrician who had been nurturing me for weeks or months.

I chose the one who was there exactly when I needed him.

In the ascension model workshop, I'll be running you through the really simple method to add an express lane checkout to your system so the people who are ready, willing, and able to buy rihgt now can.

​If you want access, you can join us here. ​

Speak soon,

Pete "electrical hazard" Boyle