profile

Growth Models

Scale is the reward

Published 8 months ago • 1 min read

​

"Just automate this and do it at scale mate. You’ll hit enough people, someone’s bound to bite."

That was the actual advice I got from one of those broccoli-topped lads in a cold DM.

Their entire pitch boiled down to:

  • Write some BS message
  • Blast it out to as many people as you can
  • Hope one of them bites

Cheers mate, but no thanks.

This is exactly why cold outreach is sitting at a 2-5% reply rate.

We’re all getting spammed by people who think more = better.

It doesn’t.

Not if the thing you’re scaling or pushing people to is crap.

And now with AI, it’s even worse.

Everyone’s automating garbage before they’ve even proven it works.

Look, here's the thing...

Scale and automation aren’t step one.

They come after you’ve got a working system.

They’re multipliers.

You validate the system first — then you scale it to grow what already works.

If you’re scaling something that’s not converting, all you’re doing is bleeding time and money faster.

If you’re not sure where the gaps are — or if your system is actually ready to scale — I can help.

I’ve got a couple of slots open for Growth Reviews.

I’ll audit your current setup, show you where the leaks are, and map out the changes you need to make it work.

So you can then hit up the young spammers with their silly haircuts to throew more people at the system.

Reply with “growth model” and I’ll send the details.

Pete "also owner of a bad haricut" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
​Unsubscribe · Preferences​

Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

Yo! Yesterday I talked about those awful reset months where things don't go well, and you end up taking 2 steps back. They suck. When those months happen, most folks... Massively ramp up their outreach Get super aggressive on the sales side of things Try to fill up their calendar with anyone - qualified or not All in a vain attempt to get some high-ticket clients back in. Here's why this is a vain attempt and not "smart business". We all know high-ticket is where the profit is made, but the...

29 minutes ago • 2 min read

Yo, What's the first thing you do in the morning when you wake up? If you're anything like me it's... ... Snooze the alarm... Quickly check for Stripe notifications The number of (or lack of) Stripe notifications dictate my morning mood. Which probably isn't healthy, but... Anyway, it's an issue I think a lot of us have. Refreshing the tab/app like the internet might suddenly change its mind about the number of sales you've made. And then you get to your desk and open your emails only to see...

1 day ago • 2 min read

Yo, Years back, my laptop screen suddenly stopped working. The machine itself worked fine, but the screen just gave up one day. Not an issue as I'm a double-screen kinda guy. I just dropped down to one screen for a few days. Anyway, fortunately for me, I'd just had a big invoice paid. So I trotted off to the Apple store to buy a replacement. And for the next three weeks, I lived in this weird state of fear. I'd just dropped thousands on a new laptop… at a time when my revenue was super lumpy....

2 days ago • 2 min read