profile

Growth Models

Scale is the reward

Published 1 day ago • 1 min read

​

"Just automate this and do it at scale mate. You’ll hit enough people, someone’s bound to bite."

That was the actual advice I got from one of those broccoli-topped lads in a cold DM.

Their entire pitch boiled down to:

  • Write some BS message
  • Blast it out to as many people as you can
  • Hope one of them bites

Cheers mate, but no thanks.

This is exactly why cold outreach is sitting at a 2-5% reply rate.

We’re all getting spammed by people who think more = better.

It doesn’t.

Not if the thing you’re scaling or pushing people to is crap.

And now with AI, it’s even worse.

Everyone’s automating garbage before they’ve even proven it works.

Look, here's the thing...

Scale and automation aren’t step one.

They come after you’ve got a working system.

They’re multipliers.

You validate the system first — then you scale it to grow what already works.

If you’re scaling something that’s not converting, all you’re doing is bleeding time and money faster.

If you’re not sure where the gaps are — or if your system is actually ready to scale — I can help.

I’ve got a couple of slots open for Growth Reviews.

I’ll audit your current setup, show you where the leaks are, and map out the changes you need to make it work.

So you can then hit up the young spammers with their silly haircuts to throew more people at the system.

Reply with “growth model” and I’ll send the details.

Pete "also owner of a bad haricut" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
​Unsubscribe · Preferences​

Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

Dunno what's happened with my social feeds, but I'm seeing a tonne of copywriters making ma-husive claims recently. A few of my favourites from the last few days. My client spent 140k on ads and made over 1M back. I wrote all the ads. This sales page generated over 1M in sales in a year I wrote a story based email for my client and they closed 10k from it Do I believe them? Sure. But I don’t believe those results came just from the copy. Copywriters… exaggerating? Never. 😅 Anyway. Single...

about 2 hours ago • 2 min read

I’ve spoken to a half-dozen people over the last month or two, all suffering from the same issue in their business. They’re getting engagement, whether that’s: Sales page views People reaching out for info Booked and attended sales calls …and yet sales are flat. There’s interest, but no payoff. In nearly every case, the offer was solid, the leads were aligned, and they had real results to back it up. So what’s the problem? Trust gaps. They were pushing high-ticket, high-threat offers before...

2 days ago • 1 min read

Yo! I’m looking to work with 3 businesses this week who want to uncover hidden revenue in their current growth system — and unlock it fast. If you're already generating traffic, leads, or sales — but things aren’t scaling smoothly — you're probably sitting on some easy tweaks that will unlock extra revenue and profit. And I wanna help out with a growth review. The Growth Review is where I step in to: Diagnose where revenue is being lost Show you exactly what to fix to convert more buyers Hand...

3 days ago • 1 min read