profile

Growth Models

Scale is the reward

Published 8 months ago • 1 min read

​

"Just automate this and do it at scale mate. You’ll hit enough people, someone’s bound to bite."

That was the actual advice I got from one of those broccoli-topped lads in a cold DM.

Their entire pitch boiled down to:

  • Write some BS message
  • Blast it out to as many people as you can
  • Hope one of them bites

Cheers mate, but no thanks.

This is exactly why cold outreach is sitting at a 2-5% reply rate.

We’re all getting spammed by people who think more = better.

It doesn’t.

Not if the thing you’re scaling or pushing people to is crap.

And now with AI, it’s even worse.

Everyone’s automating garbage before they’ve even proven it works.

Look, here's the thing...

Scale and automation aren’t step one.

They come after you’ve got a working system.

They’re multipliers.

You validate the system first — then you scale it to grow what already works.

If you’re scaling something that’s not converting, all you’re doing is bleeding time and money faster.

If you’re not sure where the gaps are — or if your system is actually ready to scale — I can help.

I’ve got a couple of slots open for Growth Reviews.

I’ll audit your current setup, show you where the leaks are, and map out the changes you need to make it work.

So you can then hit up the young spammers with their silly haircuts to throew more people at the system.

Reply with “growth model” and I’ll send the details.

Pete "also owner of a bad haricut" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
​Unsubscribe · Preferences​

Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

A little while back, my downspout from our roof terrace was blocked. I'd look out of the window and see the hoppers filling with water, which then spilled all over the side of the house. Obviously, not ideal, but I could easily fix this myself... or at least I thought it was. I grabbed a drain snake and got to work after an hour or so of rattling that snake around, I patted myself on the back for a job well done. Yet when the next rain came, it overflowed again. Turns out there were more...

1 day ago • 2 min read

Yo! So I'm flirting with the idea of low-ticket done-for-you services. I've seen a couple of people shift this way and I want to test it. I mean, I've got the templates, systems, and proof to make this work. I just need a handful of people (I'm thinking 3-5) to help me work out the kinks. If you're up for it, hit reply and let me know. If you want more info, here's the detail. I'm of the opinion low-ticket offers will move on from the common... Info-based courses Fill-in-the-blank templates...

4 days ago • 1 min read

Yo! Was chatting to a GM+ member on Friday and we landed on the concepts of revenue growth. Specifically what the biggest brands out there do to hit ever greater profit. I wanted to share what we discussed here with you. Mainly because there's a lack of focus on this in the real world. Most people are still focusing on things like... New client acquisition Vanity metrics of likes, shares, comments etc Revenue instead of profit All of the above can be useful, but they're not the focus - or at...

5 days ago • 2 min read