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"Just automate this and do it at scale mate. You’ll hit enough people, someone’s bound to bite."

That was the actual advice I got from one of those broccoli-topped lads in a cold DM.

Their entire pitch boiled down to:

• Write some BS message
• Blast it out to as many people as you can
• Hope one of them bites

Cheers mate, but no thanks.

This is exactly why cold outreach is sitting at a 2-5% reply rate.

We’re all getting spammed by people who think more = better.

It doesn’t.

Not if the thing you’re scaling or pushing people to is crap.

And now with AI, it’s even worse.

Everyone’s automating garbage before they’ve even proven it works.

Look, here's the thing...

Scale and automation aren’t step one.

They come after you’ve got a working system.

They’re multipliers.

You validate the system first — then you scale it to grow what already works.

If you’re scaling something that’s not converting, all you’re doing is bleeding time and money faster.

If you’re not sure where the gaps are — or if your system is actually ready to scale — I can help.

I’ve got a couple of slots open for Growth Reviews.

I’ll audit your current setup, show you where the leaks are, and map out the changes you need to make it work.

So you can then hit up the young spammers with their silly haircuts to throew more people at the system.

Reply with “growth model” and I’ll send the details.

Pete "also owner of a bad haricut" Boyle