profile

Growth Models

Scale is the reward

Published 7 months ago • 1 min read

​

"Just automate this and do it at scale mate. You’ll hit enough people, someone’s bound to bite."

That was the actual advice I got from one of those broccoli-topped lads in a cold DM.

Their entire pitch boiled down to:

  • Write some BS message
  • Blast it out to as many people as you can
  • Hope one of them bites

Cheers mate, but no thanks.

This is exactly why cold outreach is sitting at a 2-5% reply rate.

We’re all getting spammed by people who think more = better.

It doesn’t.

Not if the thing you’re scaling or pushing people to is crap.

And now with AI, it’s even worse.

Everyone’s automating garbage before they’ve even proven it works.

Look, here's the thing...

Scale and automation aren’t step one.

They come after you’ve got a working system.

They’re multipliers.

You validate the system first — then you scale it to grow what already works.

If you’re scaling something that’s not converting, all you’re doing is bleeding time and money faster.

If you’re not sure where the gaps are — or if your system is actually ready to scale — I can help.

I’ve got a couple of slots open for Growth Reviews.

I’ll audit your current setup, show you where the leaks are, and map out the changes you need to make it work.

So you can then hit up the young spammers with their silly haircuts to throew more people at the system.

Reply with “growth model” and I’ll send the details.

Pete "also owner of a bad haricut" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
​Unsubscribe · Preferences​

Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

I just got finished recording and uploading a new swipe analysis in GM+ (you can see the full thing by joining us here). And I noticed something a little interesting which you need to know about if you're planning on running offers. I'm seeing a growing trend in low ticket offers that's moving away from the established... Courses Templates Frameworks ... and a lot of people are moving into the "done for you" space with LTOs. And it makes sense. A recent email I sent I broke down how consumers...

1 day ago • 4 min read

Super quick one today as I feel like death warmed up. We are just over 3 weeks away from Black Friday weekend. Now is the perfect time for you to be looking at everything you've got, including... Existing products Your knowledge that can be turned into templates/workshops Frameworks, templates etc that can be turned into products ... and seeing how you can put them into some form of black friday promo to find the buyers in your audience. Let's be honest, you're likely not gonna make huge...

2 days ago • 1 min read

Was chatting on the GM+ call yesterday (you can join us for those here) and we got into the details of attracting higher-level clients by standing out from the competition. The kind of clients who will… Pay you higher fees See you as an advisor, not just a tactical implementor Listen to and value your feedback and advice to them And if you get in early enough, maybe even be open to you taking some equity These are the dream clients we all want to work with. They’re less hassle, better payers,...

4 days ago • 5 min read