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Growth Models

Still making freebies?

Published about 19 hours ago • 1 min read

Yo,

Let’s talk about one of the worst pieces of growth advice still floating around:

“Just build a free lead magnet, run some ads, and nurture the list.”

You know what that attracts?

... People who want free stuff.
... People who were never going to buy in the first place.
... People who drain your list, ghost your offers, and cost you money just by existing in your system.

But hey — at least it feels productive, right?

You slap together a checklist, throw up a landing page, and pretend it’s building momentum.

Except it isn’t.

It’s just comfy.

And you ever grown in your comfort zone?

Thought not.

The hard truth is:

Lead magnets don’t build businesses anymore.

They build busywork.

In 2025, if you want to grow, you need something that actually filters buyers — not freebie collectors.

And that means building a front end that pays you.

Even if it’s $1. Even if it’s $10.

Because someone who pays — even a little — is worth at least10x more than someone who doesn’t.

If you want to see what that kind of system looks like, I break it all down in this free training:

​Watch the free training here​

It’s the same model I’ve used to help:

  • Pull $14k from a dead list
  • Turn $100 workshops into $22k/month in retainers
  • Generate 6,645 leads and 3,209 qualified buyers in 9 weeks
  • And grow a SaaS brand from $3k to $220k MRR

This isn’t about lead magnets.

It’s about growth.

And growth starts with buyers.

Watch the training if you’re ready to do things differently.

Pete "freebie killer" Boyle

P.S - here's the training you need to watch to win in 2025.​

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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