There's a lot of advice rolling about that distribution is the key to making more money.

All you need is a big following, massive email list, loads of impressions or something similar and you're set.

It's part of the equation. But really, it's the lesser part.

Look, I know and have worked with people who have big ol' followings like...

• Tens of thousands on their email list
• Hundreds of thousands of impressions on social
• Millions of accumulated views on their blogs and YouTube channels

...and it's weirdly surprising how many of these people aren't able to make decent cash off that reach.

On the other hand, I've worked with people who have email lists of less than 500 people people who are clearing multi-5-figure months.

The difference?

Knowing how to sell.

This is way more valuable than being able to get views on X or TikTok.

When you know how to sell, you can take a really small audience and turn it into a full-time income with little effort.

Then when you look at the distribution piece you supercharge those sales results.

In short though, people who can sell will generate sales and cash.

People who can achieve reach but can't sell, will generate likes.

If you have even a modest audience and you've collected their email list, you could be sitting on a potential goldmine.

All you have to do is figure out how to speak to them in a way that will get them to buy from you.

Which isn't all that hard.

If you've got the email liost and you're worried cause you're not generating the sales you should from it, check out the workshop I'm doing next week. ​

In it, I'm sharing the system I've used to help people make decent cash off email lists as small as a few hundred people.

​Learn more about what's covered and when this is through this link. ​

Speak soon,

Pete "sales over distribution" Boyle