What do you want out of your business?

You need to be asking yourself this frequently to see if you're on the right track.

And, if you're not, you need to make some changes.

It's something I've been asking myself over the last few weeks. And I realised a few things.

• I don't want to hire dozens of people and have a swanky office in a businessy area of East London that's devoid of any character.
• I don't want to get funded by a big VC and have them breathing down my neck for "scale at all costs"
• I don't want to work with massive brands who take months to approve changes that have minor impacts on their growth

So, what do I want?

To run a profitable, lean business that helps people and also gives me the time to enjoy life.

I've had a good summer on the personal life side of things (except the British weather), and want more of this in the future.

My wife and I have been on separate trips to NYC and Vermont. And we're heading off to the Olympics in a few weeks for 5 different events around Paris.

If I want to do more of this, I'm gonna have to change the way I approach business to be a better lean operator.

I sat down and analysed everything I've done that's worked.

I looked at some people who are running businesses I like.

I've built some new SOPs to help me be leaner.

The core of this newer approach? I've listed a few of them below.

1. Do less - but go deeper

In the past I've been guilty of going wide and offering too many offers and services.

I'm not a full-stack agency and don't want to be.

So, I'm cutting my offers down to focus on one thing that drive revenue (ACCER Models) and one core offer around them - how to build profitable ACCER growth models.

2. Building ACCER models for me, and helping others build them

In the last few weeks a couple of coaching clients have been implementing ACCER systems to good effect.

One's just closed a $7500 / month deal, the other is doing $200 / day on the front end and upselling around 20% of those customers to high-ticket stuff.

ACCER works, so I'm going all in.

3. Community first

The GM+ Community is where I'm gonna be focusing my focus.

I like the idea of a community, and the ones I'm in that are engaging have been super useful.

I'm reworking a lot of the marketing I do to focus on promoting that and making it highly valuable.

That's also going to come with a price increase and I'm trialling a move to weekly pricing.

Within, the focus will be on helping members set up and scale profitable ACCER's for their brand.

4. Experimentation

I love trying stuff and trying to break down what works. It helps me build better ACCER models and advise people on theirs.

I'll be doing more of this and sharing all of it within the community. At the minute, I'm running an experiment on a fully automated AI content site.

The FB group associated with it is up to 500 likes in a few days.

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Anyway, to kick off all of this, I've put a workshop together which explains how the whole ACCER Model works to not only attract customers at a profit, but then also upsell them to high-ticket stuff.

It explains the core of what I know works and what I'm doing more of.

If you want to get access, the workshop is $100 and available here.

​Check the workshop out now​

Pete "do less" Boyle