The email system


There’s nothing worse.

After days of research, writing, and editing what you think is the best email promotion you've created you hit send.

And you wait.

You wait to see the sales roll in. After all, email is the "highest ROI channel" right? So this is a done deal.

But it doesn't go to plan.

You head to Stripe, hit refresh, and you see...

… No new sales.
… No new leads.
… No traction.

A day or two of this, and you feel nagging question rear its ugly head "Is my offer even good?"

I get it. I’ve been there.

You've poured your heart and soul into creating a killer product and an incredible sales promo.

You know this is better than 90% of what you see in the wild.

You know the product can make a big difference in your audience's lives.

Yet, here you are without sales wondering if you're just wasting your time.

And that's when those nagging doubts start to creep in...

... Is this offer actually useful?
... Is this email list worth maintaining if I can't monetise it?
... Am I cut out for selling digital products or should I just get a "real job"?

Let me tell you, it's not your fault.

The problem isn't your offer or your email list.

I've audited, created, and optimised countless email promos for products in a dozen niches at this point.

And 99% of the time, the problem isn't with the offer, it's with the way it's being promoted.

Most people approach email marketing as a simple ATM.

They know it's the highest ROI channel and so they think it's easy.

They send email like "I've just launched this - you should buy it" and wonder why they don't make sales.

I've been there as well. Sending emails with little more than a product name and a sales page link.

I'd craft dozens of these things and never see sales, then wonder what I was doing wrong. I mean, if everyone else is printing money through email, why was my approach not working?

It felt like I was following the common advice, but not getting any of the results.

Then I started looking at what the big email marketers do, not what they say they do. And everything changes.

A few of the things I learned which changed my email game...

  • How to write in a way that builds intrigue and desire instead of giving it all away for free
  • How to "pre-sell" people through email so when they hit your sales page they're ready to buy
  • The simple switch in messaging that helps you hit all of the cohorts within your audience
  • What big marketers to to promote in every email without it ever feeling too aggressive or tired

And when I started implementing what I was seeing into my own and my client sales promos everything changed.

We started seeing...

  • More engagement (sometimes this even spilled over to their social accounts)
  • More clicks (great indicator of interest)
  • More sales (which is obviously what we really wanted)

there's a set sequence and approach to effective email promos.

And when you know what that approach is, you can use it time and time again for all kinds of different things.

It's great for product launches, affiliate promos, building a wait list for services and more.

I'm going to be sharing the exact email marketing system I use for both my own offers and my clients that's helped drive tens of thousands in sales from single launches in a workshop mid-way through the month.

If you have an email list and you want a more effective way to sell to them, this workshop will help you learn the system behind profitable launches and email promotions.

If you want to learn more about what's covered, check out the details here.

Learn more about the workshop now.

Pete "make money from your list" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
Unsubscribe · Preferences

Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

I love a deal. I'll research a new product I'm gonna buy like mad so I know I'm getting the best version at the best price. It's common in a lot of B2C purchases, right? Hell, even in some things like insurance there are dedicated comparison shopping sites. Here's the weird thing though. I'm seeing more and more comparison shoppers for B2B offers. I've spoken to a few coaches, agencies, and consultants recently who are seeing the same thing. They're getting people on the phone, but those...

Meta ads have been brutal over the last 8 weeks or so. They've been rolling out a new algo and it's made the platform way more volatile than usual. If you spend any time on the FB Ads subreddit, you'll see the panic and fear... "Worst month for ads ever in my 12+ years of advertising" "Meta advertising is dead" "I'm going back to Google ads" Then you've got all the copium that comes with it. People talking about how Meta platforms are dying (they're not), and how they don't want to pay Zuck....

Email subscriber JP emailed me with the below question in response to an email I sent about the old method of turning cold leads into high-ticket clients being broken. Dear Peter,Sam Ovens later admitted his old way was broken.But what do you think of the model of Russ Ruffino?Is that still working today?How does it differ from your model?Thanks and God bless. I responded with this (I try to respond to all emails I receive). I’m not super familiar with Russ’s model. From a quick search it...