A couple of years back I worked with a creator who had a huge audience on X (then Twitter).

We (mistakenly) thought it would be pretty easy to turn their 6-figure following into cash in the bank.

I mean, I'd made money of small audience, squeezing a few bucks from over 100,000 people should be easy.

You can guess where this is going.

I worked with this client for weeks trying to make some money from that audience and we kept on striking out.

We'd run things like...

• Straight sales
• Giveaway campaigns
• Simple social engagement loops

And yet we couldn't move the needle in any reasonable way.

We ended the agreement as I felt I couldn't help and I did that whole "maybe I'm not right for this" mentality thing.

The good news is a few weeks later I worked with someone who had a few thousand followers on Instagram.

We used similar approaches as before and, this time, we cleared 5-figures in around 2 months.

What was the difference?

It wasn't the platform.

It was that client A had a huge audience of the wrong kind of people.

Client B, while their audience was a fraction of the size, was made up of the right kind of people.

Which meant their offers resonated and the campaigns we implemented led to cold hard cash in the bank.

A lot of the focus I see now is all about people pumping up their social follower numbers.

Few, if any, talk about attracting the right people. People who will buy from you.

I'd rather have a list of 5000 people who are super-targeted than a 100,000-person list with no focus.

I've made more money off the former than the latter every single time.

knowing how to attract that kind of an audience is key to your biz success.

And if you want some help with it, you should check out the workshop Adriana Tica is gonna give us about the best ways to grow an engaged, relevant audience for your business.

Click below for deets.

​Learn more about the workshop here​