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Growth Models

When people pay...

Published over 1 year ago • 1 min read

"I'm finding it's not working as well anymore... it's easier, but the results are pretty bad."

This is what a FB ad specialist said to me the other day on a consulting call.

What were we talking about?

Free lead magnets.

And this isn't the only person who's said this to me in the last few weeks.

A coaching student was running ads to a free ebook. They managed to get a tonne of leads, but couldn't sell them their new product.

With each week my belief in offering freebies for lead gen dies off a little more.

You might get leads, but they don't really engage nor do they offer anything close to a positive ROI.

The value they bring to you is minimal, and that means the value you're able to offer back is non-existent.

When you're spinning up a new offer, here's what you've got to remember.

When people pay, they pay attention.

What people say they'll do and what they'll actually do are two very different things.

People will take a freebie that "signifies" their interest in a paid offer. And then they'll never actually pay for the main offer.

But, ask people to vote with their wallets and you start to see the people who put their money where their mouth is.

A list of 100 buyers is better than a list of 10,000 freebie takers.

If you're currently offering a freebie lead magnet your audience loves, but you're still struggling to set up consistent cashflow, hit reply and let me know.

I'll help you turn that lead-gen freebie into a profit-generating asset.

Pete "no more freebies" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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