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I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Hey, quick question: How many hours did you spend this week trying to market your business… and what was the result? Huge effort, but nothing that moved the needle? I know what it’s like. We always feel like we have to be buys and so we spend hours every week… Staring at a blank screen wondering what to post next Answering endless messages that never turn into sales Wasting time on strategies that “might work someday” Constantly reacting to the next big growth tactic on Instagram, Facebook,...
Manuel had a ~5,000-person list. But no real revenue from it. He’d tried to sell to them before, a few launches, some promos, even a newsletter or two. It flopped every time. Not because his audience sucked.Not because the offer wasn’t good. He was missing something far simpler: → A system that actually made those people want to buy. That’s what we built (video breakdown here) We went straight to work on the Engage stage of the ACCER model, the bit that turns earned attention into revenue....
Yo, I’ve had a few emails from people after the last video saying: “This won’t work for me, I have a small audience and can’t pay for ads” Totally fair. And I get it, most of the tactics out there do require a warm list, or getting over a fear of paying for visibility. But that’s not the only way. Let me introduce you to Rachael (video breakdown here). At the time she installed an ACCER Model in her business, she had fewer than 200 people following her on Substack. ... No huge list of ready...