Yo, I’ve had a few emails from people after the last video saying: “This won’t work for me, I have a small audience and can’t pay for ads” Totally fair. And I get it, most of the tactics out there do require a warm list, or getting over a fear of paying for visibility. But that’s not the only way. Let me introduce you to Rachael (video breakdown here). At the time she installed an ACCER Model in her business, she had fewer than 200 people following her on Substack. ... No huge list of ready...

There’s a reason every old-school marketer says: “The money’s in the list.” Because it’s true. But only if that list is actually paying attention. And sadly… most aren’t. They signed up for a freebie, ghosted your welcome email, and haven’t opened anything since. So what happens? You try to pitch the thing that’s gonna help them solve the big problem AND bring you some great income… But no one’s listening. You don’t have their attention. And without attention…… You can’t explain why your...

Yo, High-ticket is where the real money’s made. No argument there. But most of the founders I speak to are struggling to sell their big-ticket offer. They’re following the advice of industry leaders… but getting nowhere. Because they’re missing two things: → Relationships→ Reputation Look… you could have the best offer in the world, but you’re not gonna close $5K+ deals from cold emails alone. Big businesses can do that because people already know who they are. They’ve got the trust and the...