Yo,

High-ticket is where the real money’s made. No argument there.

But most of the founders I speak to are struggling to sell their big-ticket offer.

They’re following the advice of industry leaders… but getting nowhere.

Because they’re missing two things:

→ Relationships
→ Reputation

Look… you could have the best offer in the world, but you’re not gonna close $5K+ deals from cold emails alone.

Big businesses can do that because people already know who they are. They’ve got the trust and the track record (they’re also sitting on a tonne of cash so can pay big today and wait months before the client signs),

...I hear you say.

Sure. That guru can get away with that because of the reputation they’ve built. You can’t copy the tactic without the context.

Imagine you’ve got $10K to spend solving a problem.

Two people approach you the same day:

• One works with Hormozi, Neil Patel, or Mark Cuban.
• The other is Dave. A freelancer you’ve never heard of.

Who gets the deal?

We both know it ain't gonna be Dave.

Most high-ticket deals aren’t closed through ads or cold DMs.

They come from existing trust, built over time or borrowed through reputation.

So if you don’t have those yet, what do you do?

You build them.

You build the system that earns attention, creates trust, and gives you permission to sell — at scale.

And that’s exactly what this new video breaks down.

​Check it out here​

Pete “rep and relationships” Boyle

P.S - I'll be in touch soon wth a follow-up to this that explains how to get permission to pitch your ideal customers.