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I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Yo, High-ticket is where the real money’s made. No argument there. But most of the founders I speak to are struggling to sell their big-ticket offer. They’re following the advice of industry leaders… but getting nowhere. Because they’re missing two things: → Relationships→ Reputation Look… you could have the best offer in the world, but you’re not gonna close $5K+ deals from cold emails alone. Big businesses can do that because people already know who they are. They’ve got the trust and the...
If your business is a machine, then every part of it needs to work smoothly. You’ve got buyers coming in... great. But if the next step in the system isn’t dialled in, growth stalls. It’s not always obvious where the issue is. Is it a conversion gap? Messaging issue? Offer mismatch? That’s where this comes in. My friend Laura Lopuch put together a simple quiz to help you pinpoint the exact bottleneck in your client-getting system. It’s takes 2 minutes and it’ll show you: → Which part of your...
In my last email, I explained how the 7-11-4 rule helps build trust and familiarity that leads to purchases. But here’s what most people get wrong: They think just showing up enough times is what makes the sale. Nuh-uh. Let me put it another way: Imagine you buy something small from a local shop. The next day they message you: “Hey, do you also want to buy this other thing?” You say no. A day later, they send you the same message. Has your opinion changed? No, so you decline. Again and again...